Search engine optimization (SEO) has become the prominent marketing technique in almost all online marketing strategies. Many marketers rely on SEO to help improve their website’s visibility and boost their online presence.
However, some New Jersey entrepreneurs are still not convinced to invest in the marketing strategy, raising the question “Is SEO worth the money?” to their digital markets and SEO specialists while deciding if they want to use it for their business.
Is it really worth investing in an SEO online marketing strategy? Though the primary purpose of SEO is to drive more potential buyers to the website and convert these prospects into paying customers, SEO provides more benefits other than bringing in customers.
Implementing SEO online marketing techniques helps a website earn a higher rank on the search engine result page. Having a top-ranking website can help businesses interact with people who are more likely to convert while visiting the website and do what they want them to do, such as buying products or signing up for their newsletter. It also supports them in building their reputation in the online world, allowing them to put their business ahead of their competitors.
SEO also enables a website to rank organically or naturally for relevant searches, which contrasts with paid search engine marketing like Pay-Per-Click or PPC ads where websites buy their place at the top of the search engine results page. Websites with organic rankings get more clicks than paid ads as people trust and visit the websites that search engines like Google deemed worthy enough to be displayed on the first page.
Moreover, SEO also brings long-term success for businesses. It promises success and benefits that stick around for a while. Companies can benefit from prolonged website visibility because once their websites rank, it is rare for them to lose this rank. Entrepreneurs can also increase their business’s sales. A website at the top of the results page can help drive high-quality traffic to the website, which means more new revenue for the website owner.
Here is an infographic from Landau Consulting, which humorously discusses the benefits of SEO.
