If you want to know how to become an influencer on LinkedIn then keep reading. Influencers are basically a team of the world’s top leaders, thinkers, and most innovators. LinkedIn Influencers typically post tons of helpful content discussing the state of their business or describe new trends and news. Some of LinkedIn’s most popular influencers from the past year include Bill Gates, Meg Whitman, Richard Branson, and John Henry. If you are an entrepreneur who wants to learn how to become an influencer on LinkedIn then keep reading because this article is for you.
To get started on LinkedIn, you will need to join the network. There are several ways you can do this. For example, if you have an existing email marketing campaign or website then you can join LinkedIn Groups to build your connections. This is the easiest way to start but may not be the most effective in the long run.
Another way is to go to LinkedIn and search for businesses that you find interesting. Once you find one you wish to connect with the owners or operators of the business. You then request to become a member of the business network.
The most effective way is to locate and befriend influential people in your field. This is similar to befriending someone in sports or in other organizations. Find people who have an impact on your industry and befriend them. Even if they don’t accept you at first, simply follow up with a few follow ups and you’ll be on your way. In no time at all, you’ll be able to start building your own business network inside LinkedIn.
When connecting with these people, it’s important to give them some credit for helping you. This is another reason why I strongly suggest using Twitter. There are many people in your industry using it and giving others credit where credit is due is what makes it so great. When doing so, you become vulnerable. That’s when you should step back and become more selective about who you follow on Twitter.
When you’re following other profiles, do so only after receiving their blessing. Don’t spam them. You want them to respect you and build a relationship. If you simply follow anyone random and spam them, you’re just asking for trouble. It could damage your reputation within the industry.
It’s also a good idea to stay away from tweeting directly at people. As LinkedIn has a lot of restrictions on what you can say on your page, there’s nothing worse than being caught out by LinkedIn rules. That’s why I recommend connecting with people indirectly through Twitter.
That’s how you get ahead. It’s easy to make a ton of money on LinkedIn but it’s not easy to really make a dent in it. The best way to go about it is to be thoughtful about who you follow and what you promote. If you follow them to the letter and stay away from spamming them, you’ll do well. If you act like you own the world and start broadcasting only the good stuff, you won’t attract any real quality folks to your page. By acting smart, you’ll attract those folks and then they’ll start coming to your page because you’ve built trust with them.
LinkedIn is still growing at a rate to meet the needs of its members. That’s fantastic! It’s amazing how many people utilize LinkedIn to market their business. What’s even more amazing is that the folks using LinkedIn to market are truly passionate about what they do. They are not just out there looking for opportunities – they want to grow their business.
So how can you do that? One thing you should never do is post sales messages or advertisements of any kind on your LinkedIn profile page. You’re not even allowed to have links to your home website, which means you shouldn’t have any links to your blog either. There is a time and place for everything on LinkedIn. Avoid the spam.
One final tip: if you want to get ahead on LinkedIn, you have to treat it like a real business. Like you would treat any other social network. Make sure you’re diligent, always working on improving upon yourself, and you’ll be able to climb the ranks and earn the title of influencer. Learn from others. Make connections, follow-up, and contribute to the conversation. Know how to become an influencer on LinkedIn and you can’t go wrong.
