According to the European Commission on chemical industry (Cefic), the chemical industry is one of the largest in the world, in which Europe plays an important role and will grow further. The market is expected to reach EUR 6.9 trillion by 2030. Globalization will undoubtedly become a key factor in the success of chemical companies, because digital solutions can expand business from the domestic market to the international level.

For most people working in the chemical industry, turning to digital channels may sound like a big challenge, but it should be seen as an opportunity for new possibilities. The so-called millennials are slowly conquering all parts of the company. Because they were born in the world of digital devices, they are not afraid to take advantage of these opportunities. In particular, these people with digital thinking are more willing to try new methods, which will become a changing factor in the future of the chemical industry.

Millennials have formed an expectation of their way of working, that is, they can have direct contact with everyone at any time. When doing business, with this mentality, they will expect to get as fast and smart solutions as their customers. However, so far, the industry has been slowly adapting to change, so the transformation of chemicals digitization will not happen soon. The discussion about the importance of digitalization is real: in their study, Roland Berger and Google Deutschland pointed out that 60% of nearly 3000 B2B sales managers believe digitalization is a key success factor. Because it is considered to be an important part of business, in order to survive and succeed in the global competition, digital action is needed.

Independence and transparency

Pintools was set up to take advantage of the digitalization of chemicals by creating a B2B online platform for the sale and purchase of chemicals. In just a few years, the company has grown rapidly and is currently the only independent company in Europe, that is to say, it does not belong to any other larger chemical company. The transparency of the site ensures trust between the two companies, as both sides have access to their contact information. When it comes to privacy and security issues, digital threats are often seen. This highlights the need for each company to focus on strengthening key areas such as cyber security, regulatory and policy issues. Through the use of advanced technologies such as cloud services and big data analysis, new ways of thinking and more powerful key areas will help. In data management, process optimization, innovation and better supply chain management and other aspects of continuous development.

Continuous analysis of global industry trends

There is no doubt that purchasing power will increasingly shift from global leaders to customers, which is why chemical companies need to take the time to analyze ongoing trends that affect customer behavior and the way they make decisions. These trends determine what kind of strategy the company should adopt to ensure business growth.

Intelligent solutions

Making Smarter Decisions and coming up with better solutions will help innovation. Cost effective practices can help companies invest money in the right places, which can be achieved through pre management and better planning processes.

By using pintools’s B2B market to save time and money, it can help chemical suppliers and buyers develop their business networks. The platform offers the possibility of getting closer to multiple companies faster than ever: by issuing a quote request, suppliers can contact buyers and then choose one to offer the best price.

data security

Cloud services have been well used in the past few years, making data transmission faster. When it comes to new digital devices or platforms, data security is a hot topic. This requires companies to protect their online information and data carefully.

The fact that Germany’s Cartel Office has launched an investigation into Amazon’s possible data security problems shows that even global business leaders have to fight these challenges. Pintools, as a digital B2B market, attaches importance to customer privacy and ensures data security on the platform. The trust factor provided by this platform is transparency, so that buyers and suppliers can see each other’s information when doing business on the platform.