One of the biggest challenges in marketing is getting traffic. It can be extremely difficult to get people’s attention, bring them to a website, and encourage them to convert into a customer or subscriber. Another way other than SEO, the best way to do this is with digital marketing ads. If you know how to make them work, digital ads can dramatically increase your traffic and help you make more sales too.
PAID ADS VS ORGANIC
Organic advertising is always a good strategy, but paid traffic may just be a smarter investment. This is because digital advertising can improve the performance of your organic growth efforts. By using digital ads you can:
- Increase brand awareness among those outside of your network
- Get to understand your audience better through targeting and analytics
- Learn what works and what doesn’t so you can improve other content.
With limited resources and the cost of generating traffic getting more expensive, digital marketing ads should be done in a way that is easy, affordable and engaging.
HOW TO MAKE AWESOME DIGITAL MARKETING ADS
An innovative digital marketing campaign has the power to entertain, educate, inspire as well as attract audiences to a brand. When executed well – using the right channels, touchpoints and insights – there’s so much potential for businesses to make an impact.
Studio Culture’s digital campaign manager, Portia, recommends the best ways to make great digital content that converts:
1. USE TIME-SENSITIVE MESSAGING
READ MORE TIPS ON HOW TO MAKE AWESOME DIGITAL MARKETING ADS
