Modern-day marketing can be an overwhelming world to decipher. With tantalising promises of more, and never-ending updates of new strategies, it is hard to pinpoint what works and what doesn’t.
However, when executed properly, one strategy has proven itself a reliable method to boost sales significantly — affiliate marketing.
Affiliate marketing uses one of the oldest, most compelling forms of marketing. What is it? Word of Mouth. Businesses that operate as an online platform are starting to realise the benefits of incorporating eCommerce affiliate marketing into their marketing strategies.
WHAT IS AFFILIATE MARKETING?
Ecommerce affiliate marketing starts with an influencer, blogger, email list or someone with an audience to reach. These affiliates are chosen by a company or business to promote products, gadgets, even digital information.
Usually, an affiliate will be chosen for their audience bases and similarities to the company’s products, niche and ideals (a list of affiliate programs and networks to boost your business can be found here)
The affiliate will choose a product or be given a selection of items from the company to discuss with their audience. They will have an affiliate link that their followers can use or a code used at the end of a checkout that will, if done correctly, do two things; win the company a sale and earn the affiliate a commission.
Contact Studio Culture for more information.
