The Google Discover feed offers a passive browsing experience to Google app users reminiscent of the Facebook Home feed. However, the algorithm differentiates them. Google discovery ads to put it this way, likes and comments from friends drive Facebook or Instagram content. Rather, Discover populates your feed using predictions of your past location history and search and interaction behavior.
Google Discovery Ads are highly visual mobile optimized ads created for use by advertisers on all Google properties. Discovery campaigns offer single and multiple image carousel ads, opening up a wide variety of ways that advertisers can encourage users to engage with their brand across all Google properties.
The visual impact, social media influence, and efficient targeting of Google’s discovery ads make them an ideal choice for multi-channel marketers hoping to reach high-intention audiences. According to Google, “86% of online consumers say they search for shopping ideas while watching videos or browsing content on the web.” By serving ads to audiences that are actively looking for new buying opportunities, brands could experience higher conversion rates and ROI.
