A logo is the face of a brand. Itis usually in the form of a symbol or a small design, which is used by any organisation to represent its products.It is being used for ages, even when people were illiterate. The ancient people used to mark a small symbol on their animals which signified who this animal belongs to. Have you everseen an iPhone? It has a logo of the bitten apple and when you see that, you will be able to tell without any second thought that this phone belongs to the Apple Company. Logos creates an identification of your business.
Different businesses use different logos and trademark in order to create their brand identity. You may get trademarks online, to see how they are unique from each other. The same goes with logos, business use to make both of these things distinct from everyone to come up with a unique identification.When people see your business logo, they will automatically click an image of your business in their minds.A logo should be made by keeping several things in mind. Before creating a logo, one should understand what the common things logos around the world are.
Top 5 Well-Known Logos around the world
1. Nike
Nike is a brand for sports equipment. Its logo is designed as a ‘Swoosh’ which indicates the speed of sound, motivation, movement and power. It is a great brand for athletes as it designs all the necessary things an athlete requires.
2. Amazon
Amazon is an online store. Its logo is based on its name. However, an arrow can be seen in its logo, which starts from A and ends at Z. The arrow in Amazon’s logo indicates that it sells all the products from A to Z.Its products and services are well known and due to Amazon, people have now started trusting Online stores.
3. Apple Company
Apple company is the most widely known company. Its logo is based on a bitten apple. The reason behind showing it bitten is that it indicates it is an apple or not any other fruit orvegetable like cherry, tomato or any other. The idea of apple company existsbecause of newton’s apple and the extra efficient features of apple products made it more unique.
4. Toyota
Toyota is a car brand, whose logo is a bit technical. Its logo is designed in such a manner which shows that it consist of all the alphabets of Toyota. The maker of this logo has made it with a distinct and creative idea.
5. Coca-Cola
Coca Cola is a beverage company that is well known due to its extra refreshing taste. Its logo is based on its name and the colour red and white that indicates two different meanings. The white colour signifies innocence, peace and purity. However, Red colour demonstratesLove, power and passion.
Common Elements amongst Well Known Logos
1. Keep your Logo Simple and Creative
Creatively creating a logo is vital. You might have noticed in all the above-mentioned logos that they are simple. They do not have any extra designing or complicated marks in them. Almost all the above-mentioned logos are based on the minimum object to keep it simple.
2. Try to Keep your Logo Conceptual and Meaningful
The other common thing amongst Logo is it has a meaning or a concept. Usually, a meaningful or conceptual logo is considered as a good logo. By seeing a simple logo, people get curious about what that particular logo means. If your logo has a good message or meaning, they will get more attracted to your business.
3. Keep your Logo Distinct from other Businesses’ Logos
A logo aims to define the unique identity of your business. It can also be shown in the above-mentioned logos, where all the logos are somehow distinct from each other. If people see your logo and find it resembling any other logo, then people will think about that other business with which your logo resembles. By doing so, the purpose of creating a logo will not be fulfilled.
