Content Marketing is the dominant marketing strategy for the digital medium. It employs different forms of content like articles, blogs, videos and photos to attract and engage with prospective customers. One of the significant platforms that content marketing lays its targets on is social media.
Social media is the most expansive and one of the most powerful platforms of recent times, drawing in a massive number of people as active users. Hence it is a no-brainer that content marketing strategies intelligently can help a company grow manifold.
Here are a few content marketing strategies that will shape digital marketing in 2021.
Voice Content
Voice content opens up a whole new arena for consumer communication and engagement. 2020 and the global pandemic carved a vast horizon for the digital medium. It is continuously developing to match up with the latest consumer behaviour. Voice search is one such medium that is becoming popular with consumers and marketers alike. It is easy, convenient and specific. With the rising use of technology like smart speakers, voice search only seems logical. If your content is voice-optimised, be sure to attract the most relevant target audience for your business.
Personalised Content
Personalised content through emails and chats have been around for a while in e-commerce marketing. But 2021 is going to witness far more than that. Gone are the days when addressing a customer with their name was all that mattered when it came to personalised content marketing. This year will be all about customer data analysis by artificial intelligence which will take the experience of personalised marketing to another level. Thus, organic growth will not just be about brand popularity and visibility. AI and innovative technology will turn the wave for brands this year.
Augmented Reality
Combining augmented reality with content marketing will be a smart strategy, and many marketers will delve into this sphere in 2021. Online marketing business is all about tapping the energy of the consumer at the right moment. 2020 has already seen the massive rise in smartphone users, and the potential this unique situation offers is enormous. AR is a perfect tool to engage and push customers in the desired direction in a meaningful way. Allowing the traffic to try on your products digitally can raise consumer taste like none other.
Video Content
You must have come across this point multiple times, and we get it. But it is for a reason. Trust us when we say that video content will continue its supreme command in the content marketing arena for the foreseeable future. It is predicted that video content will drive up a large chunk of online traffic. So, marketers should spearhead their content game this year with videos. These videos should be planned carefully using different formats to fit and represent your brand in the most meaningful way possible. Remember, the consumer is far more intelligent today. They know what they are shown. Do not forget to optimise and brand those videos well.
Churning out the appropriate digital solutions for business can be quite a task. But as they say, “you gotta do what you gotta do”. We understand that grasping the latest trends in content marketing and figuring the right path to go about it can be an overwhelming and an exhausting task at times. So, why not choose a smart digital growth marketing agency that thoroughly understands the digital world’s nuances?
#ARM Worldwide is an avant-garde digital agency that has a firm grip on the ever-evolving digital arena. Their fresh takes on marketing, PR, SEO, media planning and buying will provide your brand with the right edge to stand out in the online world.
