Doing business in the modern-day world is very challenging. Small details can derail well-laid business plans. The problems increase exponentially when you’re selling products or services online. You can’t afford to overlook any problems with the customer experience you offer. Since Ecommerce lacks the personal touch for you to receive feedback, as with the number to Spectrum Customer Service, entrepreneurs can often become complacent and acquire tunnel vision. They may not be seeing many barriers they have put up for visitors converting into customers.
Mistakes That Could Be Sabotaging Your Ecommerce Sales
It is easier than ever to set up an eCommerce store. Thanks to platforms like BigCommerce and Shopify, you can have a visually appealing store set up in a short span of time. But that may not always be enough. You have to remember that the customer journey has many stages, including the customer experience you offer. The customer must complete the journey in order to convert into a sale. However, the following mistakes can have the opposite effect on your Ecommerce sales:
A Complicated Buying Process
The sales funnel needs to be as simple as possible for your visitors to convert into sales. If it’s too hard or complicated for a customer to make a purchase, you will lose out on conversions. There are several common mistakes stores make that create barriers in the sales funnel. One of the biggest is not optimizing pages for mobile phone use. This is easier said than done. There is a large number of devices and types out there that can access the internet. You need to ensure your website works well on all of them.
Targeting Specific Customer Sets
It does not really matter how good your product or service is. You will likely not be able to please 100% of a general audience. Therefore, it is more prudent to target a subset of the audience that you know will love your product. These people have a higher chance of turning into repeat customers as well as recommending your products or services to other people. So, it’s best to focus your efforts on the segment that gives you the most return. Spend time researching your target audience, identify their likes and dislikes, and address their needs. This is a far better road to success than targeting all and sundry.
Not Disclosing Hidden Costs
Nobody likes a nasty surprise like hidden costs on their purchase. It can put them off, even if you’ve displayed it elsewhere on their website. Costs like government taxes and fees, shipping, and service charges need to be disclosed clearly to your customers. Digital consumers do not appreciate making mistakes, and even if the mistake was theirs, you don’t want to irritate them. It is much better to simply disclose all costs and avoid the barrage of complaints and nasty reviews you will get if you don’t.
Not Maintaining Sufficient Margins
It is not uncommon for new eCommerce businesses to operate at a loss. They often offer deeply slashed prices in order to build up a customer base and loyalty for their brand. However, once you have a large enough audience, you need to focus on maintaining margins that meet your costs and net you a healthy profit as well. There are several costs you need to consider when doing this, such as offering a payment gateway on your website, the money you spend on advertising and marketing, the amount you pay for shipping, and your staff wages. That’s not to mention paying for any technology that you might be using for your store. All of these need to factor into your pricing decision.
Skimping on Digital Marketing
Without your digital marketing efforts, such as search engine optimization or social media marketing or even search engine advertising, your business does not have a good chance of succeeding. It is very rare for a business to get online visibility simply by creating a store. To get people to buy from you, you must be visible to them. That means investing in the right digital marketing teams from the get-go. A staffing agency should be able to help you source digital marketers for your business. Just be sure to invest in the right talent.
