Just as the evolution of the internet has revolutionized social relations, Marketing is moving at the same speed, following these changes. If campaigns were previously focused on products, today they are now focused on the human being, with the objective of bringing the customer closer to the brand, but how is it possible to increase the attraction and conversion of leads?
With the accessibility to the World Wide Web of computers and with mobile phones and tablets that allow such interaction, videos have been standing out as one of the most effective tools of communication with the public. Among Indians, 89% watch videos, a behaviour that makes India the world leader in the ranking of this media, according to a survey by the consulting firm Accenture.
Does your company see videos as (good) lead converters? Here are some reasons to believe that!
Increase the attraction and conversion of leads using videos
Inbound Marketing
In this new information age, content is king. The so-called Inbound Marketing works precisely in this focus, that of using quality content to generate visitors to a page, increasing traffic.
However, this approach is subtle, appearing in Internet searches on specific subjects and leading consumers to draw their own conclusions for the purchase decision. The leap of the cat, in this case, is to apply this concept in videos that can be in the form of presentation, mini-videos, webinars or even online courses.
However, some tools like Explaindio and Doodle Maker, when merged with the videos, manage to boost your results in a much more effective way.
Goals vs. Tools
Like any marketing campaign, the availability of videos should embrace a goal with clear goals.
Increasing website traffic is one of them and can be achieved through link building, which is nothing more than an SEO technique to leverage visits and positioning in search engine results.
In other words, they are different sources for disseminating the same link, which makes Google understand that these pages are more important than others.
Spreading this content makes it easier for people to watch your video. Registering on website directories, social media, submitting feeds, daily updates, email marketing and, of course, YouTube, do this role well.
Advantages of using video for your brand
In addition to humanizing the company and bringing it closer to the public, the use of video manages the concept of branding. More than that, it increases brand recall.
Studies by Nielsen revealed that, from the moment a person watches your video, there is an increase in ad recall, brand awareness and consideration for purchase. The value generated increases according to the time watched.
Therefore, it is necessary to put creativity into practice and capture the attention of the public in the first three seconds. Another benefit is that all parts of the video, regardless of the time of their viewing, generate positive value for the customer, in terms of remembering the brand.
Sharing
The highest popularity rating on YouTube comes from short videos that can be viewed on Instagram and Facebook, for example. Users (75%) tend to enter the brand’s website after seeing a video that is considered, for the most part, as a gateway to a website.
The more users like a video, the greater the chances of it going viral and being shared out there, which increases the number of views exponentially.
The power of visual content will only grow, according to Cisco forecasts: by 2022, about 80% of all internet traffic will be video.
Do you realize how having a good content strategy is the main step to think about communicating with your target audience?
Have engagement and interaction as the basic premises to positively draw the attention of your consumer, whatever the tool is chosen and the platform used!
