Embedding feeds from your Instagram to website can be really propitious for your brand in many ways like engagement, build social proof, build a better brand value.
Embedding your Instagram Feed on your website makes your website more attractive and innovative. People will try posting with your hashtag and account in order to get featured on your Instagram feed. This way, your user engagement can be enhanced. The more people post about your brand, the more people will know. You can acquire new and loyal customers for your brand with the help of UGC.