Quick digital transformation over the past few years has increased the significance of social media monitoring. Businesses are rapidly leveraging social analytics to track, optimize and evaluate all their marketing efforts and improve user experience. As media monitoring is helping businesses make smarter decisions, when it comes to investing their marketing resources and streamline their marketing efforts, they are gaining competitive advantage.
Increased adoption of media monitoring by businesses and making it an integral part of their marketing strategies is not surprising, considering the upsurge of those who use social media year on year. Although most of the businesses and marketers are actively embracing media monitoring, there are some burning questions that are frequently searched.
Here are some of the top search questions on Google about media monitoring.
1. What Does a Media Monitor Do?
Media monitoring involves reading, watching and/or listening to all the editorial content from different media sources and then classifying, analyzing and saving the content that has specific search terms, phases or topics. Here, different media outlets are monitored (news, forums, social media, etc.) to track and analyze competitors, keywords and industry updates. Media monitoring results are then analyzed to identify critical information and insights.
2. Why is Media Monitoring Important?
Media monitoring helps to protect and manage the reputation of a brand, which is vital resource of any brand that enters the market. It helps businesses to develop their brand reputation by keeping them updated with the information on how their brand is perceived by their target audience. Media monitoring also helps to easily reach out to the target audience and address their concerns, understand customer sentiments, protect the brand by efficiently managing negative mentions, measure marketing and PR campaign efficiency and build trust among your customers and target audience.
3. What is Online Media Monitoring?
Online media monitoring involves searching online content across the web, such as news, blogs, review websites, forums, social media platforms, PR websites etc., to analyze, track and generate highlights on how a particular set of target audience perceive a specific brand.
4. How Does Social Media Monitoring Work?
Social media monitoring involves algorithm-based tools that crawl various sites and index them continuously. These sites will be searched for the mentions, sentiments and opinions that users express towards a particular brand, product, company, person, place, etc. This also involves analyzing the search strings written by users to understand their perception towards a specific brand. Apart from this, likes, shares, comments and stories will also be monitored and analyzed.
