Online streaming services have been flourishing ever since its emergence. Not only new brands but the existing key players even rely on live event broadcasting to expand their business and reach millions. It has been noted that the event is likely to experience an increase in event attendees once they opt for live event broadcasting. Attendees are likely to visit a similar brand event the following year after attending live event broadcasting.
Streaming events live to the web is likely to reach a larger percentage of the audience around the world which is not possible to meet in person. It helps the brand to expand its reach and grow even more thereby building a sense of trust and building a more loyal fanbase.
Attending events in person makes it impossible for attendees to attend it in spite of their desire to attend the event due to various factors starting from time, geographical location, costs and so on. But when you plan to live stream your event, all the constraints and barriers are easily overcome, giving your audience access to your event webcast.
With advancements in technology, streaming events live to the web has become much easier and pocket-friendly. When any brand plans to use digital marketing strategy to step up its game and opt for live event broadcasting, a major question click the mind is what is the cost of live streaming an event? Will it fit in the budget? An ample number of free tools are available in the market nowadays that help in streaming events live to the web and attract a large number of audiences around the world removing the barrier of geographical constraints. When you opt to live stream your event it helps in capturing the attention of both in-person attendees and remote attendees. Free tools to live stream your event online has been merit for small business that can’t invest much in paid options of live event broadcasting. In this article, we have shared a guide of affordable webcast live streaming solutions that can help your business grow by allowing it to host live event broadcasting. The free tools that are used to live stream your event works on multiple platforms starting from mobile and desktop.
Here is a list of the best cost-effective tools that helps you to Live stream your event:
1. Facebook live
Facebook is one of the most used social media platforms that has millions of active users. Facebook live streaming solutions allows any brand to stream live and reach millions. It allows brands to interact with their target customers during the event in real-time through comments. Broadcast live video to Facebook and gain many likes and clicks within no time and make your brand leverage. The Facebook live stream can be accessed by the audience even from their smartphones. They will receive the notification as soon as the page they follow or brand the like goes live on Facebook. It allows attendees of different locations to tune in live at the time of Facebook live stream of a brand event. The Facebook live streaming company allows brands to stream live without having to pay a single penny. Facebook live streaming solutions allow the brand to live stream a brand event and build an emotional connection with the brand which later converts into brand loyalty. This free tool helps brands to receive audience feedback in real-time and track the viewers at various touchpoints. Facebook webcasting vendors have made it easy to allow your brand to stream live just by hitting the “go live” button. Facebook live streaming services are trending an effective tool for any brand that wants to live stream events without any complications.
2. Youtube live
Youtube is the most trending platform and the first to come to mind when we talk about live streaming. Youtube worked on its algorithm to pace up its game and offers youtube live streaming solutions that allow any brand to opt for live streaming on youtube. Live streaming on youtube is free and youtube allows up to ten broadcasters to participate at the same time. It allows you to go live and share the link with others so that other people can tune in live at the time of youtube broadcast video. Youtube live stream events last longer than any other social media platform. Youtube live streaming solutions are best suited for graduation events or college functions that last for a longer duration. Youtube streaming service companies allow you to adjust your privacy settings accordingly as per your choice and share youtube broadcast video to other platforms as well in order to attract more audience base from where they are. Youtube live streaming solutions allow brands and audience to connect in real-time through comments and likes. If you are looking up for a free tool to set up your event live streaming, youtube live streaming solution is the answer to attract a massive potential audience base.
3. Instagram live
Instagram is one of the trending social media platforms amongst the gen-next. Live streaming on Instagram is absolutely free. It has made it easier for brands to connect with their customers globally. If a brand targets Gen Z, live streaming on Instagram serves the purpose. Brands can attract a large number of the audience during a Live stream on Instagram live. It allows brands to interact with their target customers in real-time. Customers can show appreciation by liking the live stream on Instagram. Live stream on Instagram stays for 24 hours once the events get over allowing customers to catch the brand live stream on Instagram live.
4. Periscope live
Periscope introduced online streaming services in 2014 and other social media platforms walked in the same footsteps. As periscope is associated with twitter, periscope live streams are shared on twitter as well. It allows twitter followers to catch the Periscope live stream of a brand event.
5. XSplit free
XSplit free is one of the popular choices for broadcasting your live event. It is a software that is used for live event broadcasting and video gameplay. XSplit offers paid as well as free options to live stream your brand event.
