it’s been a while since you have released your mobile application or just starting out, getting users is an unending loop as far as your continued existence or success is concerned. a lot of app developers still find it difficult for many reasons, among which there are various assumptions and concepts.

That’s why this section will start by highlighting some of these mistakes:
•    All app discovery happens in the app store
•    Building an app without any marketing plan
•    Users download the app and that’s all the matter
Now, here the trick is to ace your App Store Optimization (ASO) and guarantee you implement the most effective ASO practices which win the algorithms and make your app a superstar in Play Store or App Store.

What is app store optimization (ASO)?
App Store Optimization (ASO) is the process of enhancing mobile applications to accomplish a higher rank in the Play Store search results and top charts rankings.

Tactics to increase mobile app downloads:
→ Improve app store optimization:
App Store Optimization (ASO) is an easy and crucial way to influence app downloads. app store rankings based on metadata like keywords, description, ratings, and reviews there’s more to ASO than that. App Store Optimization takes time and effort, it’s one of the most important standard ways to get a grip to your app whether new or old.
Social media outreach:
social media maintaining a strong online presence can be an effective way to expand your reach and introduce your app to new customers.

The social media platforms are:
•    Facebook
•    Twitter
•    Foursquare
•    LinkedIn
•    YouTube, etc.,
Social media platforms have their own terms of services regarding contests, advertising, and giveaways.
→ App keywords and description:
In Google Play Store you need to be extremely cautious with your app description part as Google extracts keywords from your app description to be your app keywords. The keywords in the first 2-3 lines of description carry more weight than the keywords in the rest of the description.
In the Apple App Store, you can add a couple of keywords in the app description because the App Store doesn’t pull the app’s keywords from the description.

→ App Reviews and ratings:
A great way to drive more downloads is by getting more reviews. Reviews that announce your app a valuable download or say it affords a great user experience are “testimonials” that let other users know your app is worth downloading. You can also offer motivations to users who leave you reviews.
This is a great method to increase the number of users who actually choose to do so. tangible prizes, Coupon codes, or redeemable points to be used within the app can be a great encouragement for users to leave positive reviews.
→ Motivate user to make referrals:
Referrals are one more way to demonstrate quality, relevance, and trust, which will help to increase downloads. You can turn your existing customers into brand diplomats by giving them encouragement to refer your app to their friends. The on-demand service like Uber has been the predecessor of in-app referrals. many apps used referrals as a way of assisting word of mouth before Uber and Lyft.
→ Upload your app to an alternative app store:
Google play and the apple app store are the most popular places to download and find apps. there are alternative app stores you can upload your application and it might provide the boost in user that you need. Get great traffic in foreign markets so you have some real potential to increase your app’s reach by offering it in alternative locations. There are a lot of platforms where people can discover your app. There’s Amazon Appstore, AppsLib, Slide Me, Get Jar, and many others.
→ App localization:
If your app is available in more than one country, you can utilize the app analytics to discover the best countries by your app downloads. You need to localize your application by checking the languages of the top countries.
→ Marketing your app:
Typical marketing is structured over a few weeks and months. If you want a sharp spike in downloads for your app in a short time, focus all your marketing spending on a small time frame. A set of techniques with which your app can become visible to the peoples and it will rank on the app store.
→ Build your online presence:
Create a unique website page for your app it will help you to spread useful content about your app. Having a central point to visitors can learn more about your app is essential.
→ Create a demo video:
Once your application is ready for launch, create several videos that show potential users exactly what your app does and how it makes it easier. At the end of the video, you will need a call to action that takes viewers right to the app store to download the app immediately.

→ Participate in in-app awards:
Participating in in-app awards is a good way to get revelation, free press, and reviews, which will ultimately lead to more downloads. The caveat, however, is that this would only work if your app meets the most stringent standards in terms of quality and customer experience. Firstly, this will help the award organizers take to you seriously, and reduce user churn rate once your app is downloaded.

Conclusion:
Definitely, getting the mobile app a better rank on the app market is easier. But it is not impossible as some of the performs are pretty much similar to Error! Hyperlink reference not valid. the usual SEO. It will take some time and effort but you will absolutely see improve your ranking. Keep improving your performances until you get your desired results. And last make sure while growing your app you don’t retention fall by the wayside

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