This also over crossed the limit of WhatsApp messages to send to the customers.
Customers started getting a feel of WhatsApp Spam – that is nothing but unnecessary or promotional messages, some of them out of their interest.
The main cause behind this was the introduction of WhatsApp API and its advanced features. They are available for all sorts of businesses, no matter their sizes. Especially, for businesses handling large amounts of customer databases are using them. They have this wonderful opportunity for their online product promotions, marketing and selling, etc.
In a broader perspective across the globe today, over 50 million businesses, including big business giants like Netflix, Adidas, Amazon, Decathlon, and Hellman, successfully use the large user base of WhatsApp (over 2 billion people) across 180+ countries.
On the other hand, unlimited WhatsApp messages for product promotions from these businesses make customers irritated, sometimes finding ‘out of interest’. Well, you can stand out from this, you can simply avoid this story by going for No Spam on WhatsApp.
To combat this situation, meta came up with an innovative approach of introduction of NO SPAM. This is an important update as this will protect the interest of users and prevent WhatsApp marketing getting cold like email and SMS.
Let us put more emphasis on how to use the WhatsApp messaging platform at its best by using WhatsApp Spam to your customers.
Want to stop WhatsApp Spam for your Business?
Get connected with WebMaxy WhatsApp Commerce
First, let us understand the concept of WhatsApp Spam.
WhatsApp Business has come up as a prominent channel for today’s businesses to promote their products and services and to retain their engagement with customers.
WhatsApp due to its global base of over 2 million users across 180 plus countries with more and more promotional and interactive communications.
This also over crossed the limit of WhatsApp messages to send to the customers.
Customers started getting a feel of WhatsApp Spam – that is nothing but unnecessary or promotional messages, some of them out of their interest.
The main cause behind this was the introduction of WhatsApp API and its advanced features. They are available for all sorts of businesses, no matter their sizes. Especially, for businesses handling large amounts of customer databases are using them. They have this wonderful opportunity for their online product promotions, marketing and selling, etc.
In a broader perspective across the globe today, over 50 million businesses, including big business giants like Netflix, Adidas, Amazon, Decathlon, and Hellman, successfully use the large user base of WhatsApp (over 2 billion people) across 180+ countries.
On the other hand, unlimited WhatsApp messages for product promotions from these businesses make customers irritated, sometimes finding ‘out of interest’. Well, you can stand out from this, you can simply avoid this story by going for No Spam on WhatsApp.
To combat this situation, meta came up with an innovative approach of introduction of NO SPAM. This is an important update as this will protect the interest of users and prevent WhatsApp marketing getting cold like email and SMS.
Let us put more emphasis on how to use the WhatsApp messaging platform at its best by using WhatsApp Spam to your customers.
First, let us understand the concept of WhatsApp Spam.
What is WhatsApp Spam?
WhatsApp Spam refers to unwanted messages. Spam in WhatsApp is normally in the form of advertisements or promotions most of the time, sent through WhatsApp.
WhatsApp Spam can be text messages, images, and videos. This is sent by businesses, people, or automated bots. Spamming on WhatsApp is a nuisance for the users. It may lower engagement and trust in the sender’s brand.
As per WhatsApp, the following factors indicate an unreliable contact:
- Asking you to tap on a link or activate new features through a link.
- Asking you to share your personal information, such as credit card or bank account numbers, birth date, passwords.
- Asking you for forwarding a message.
- Misspellings or grammatical mistakes.
- Claiming that you must pay to use WhatsApp.
You can identify Spamming on WhatsApp with the below tips:
- Spam messages are easily observed.
- As WhatsApp Spam Messages come from unverified business accounts, are repeatedly forwarded.
- Pushy.
- Away from the consumer’s needs.
- Get inward without permission.
Reasons to Avoid Spamming on WhatsApp
Businesses try to reach out to their target audience with effective messaging. But to achieve these objectives, they may use some methods which can cause damage rather than benefits.
Businesses use techniques like easily retargeting the audience. Such methods or techniques may lower the trust and interest of the audience in the brand. This may cause harm to the brand image.
Spamming brings WhatsApp Policy violations and leads to account suspension also.
Now, let us elaborate on the reasons to avoid Spamming on WhatsApp one after the other here:
- WhatsApp Spam lowers the brand image
WhatsApp Spamming develops the wrong brand image. Due to the heavy volume of unwanted messages, users normally block the sender. This also creates harm to the brand image.
Users tell others about the unpleasant experience of spamming messages. This spreads as bad publicity for the brand. This breaks the loyalty and trust of the brand.
- Compromised customer experience
WhatsApp spamming can lead to a contrary customer experience in many ways. One way is that customers may receive multiple messages from the same sender, which can be disturbing. This gives a feeling of overwhelming.
In case of inappropriate or offensive messages to the customer, the user experience becomes unpleasant and detrimental.
- Increase in WhatsApp unsubscriptions
Too many irrelevant messages make users unhappy. They start to find ways to somehow stop these improper messages. This leads to a drop in subscriptions from the sender’s group or channel. Further, users can walk away from the platform to avoid such unwanted messages.
- WhatsApp Spam leads to negative word-of-mouth
Dissatisfied customers can spread negative word of mouth for your brand due to WhatsApp Spam Bot. Such negative publicity can cause business loss and damage to the reputation of the brand.
Negative word of mouth may spread instantly with social media platforms, customers share their negative experiences with their contacts here. Social media platforms covering a large amount of audience tarnish the company’s image.
As almost all customers browse for the company before they go for the purchase, it adds up to the customers’ hesitations about the product or service quality. They can prefer another service provider.
- WhatsApp Spam results in blocking
To prevent spam and improve security, Meta and WhatsApp both are working continuously. They have included auto-locking chats for suspicious behavior and blocking/reporting suspected spammers.
Now, you can directly report to the Meta team regarding any suspicious behavior.
If a user(sender) sends too many messages or spam to other users, his account may be blocked.
WhatsApp has come up with very strict policies regarding spamming. If you violate their terms of service.
Your account will be blocked in these cases:
If you:
-Send too many unwanted messages.
-Send multiple messages, pictures, or videos in a short period.
-Send the same message to many users with no response.
-Engage in any abusive or illegal activity.
Spamming on WhatsApp From Verified WhatsApp Business Accounts
WhatsApp Spam messages may come from a verified WhatsApp Business account. A verified or “badge” account indicates that WhatsApp has confirmed that the account phone number matches and is registered by the business as a business number and the account is active.
Still, this does not guarantee that the account is not sending spam messages.
Multiple Ways to Prevent WhatsApp Spam
Effective marketing simply considers how messages may be distinguished as spam.
Evaluation of promotional messages is essential for their real value to customers. A check also must be for their alignment within acceptable marketing parameters.
Let us discuss the most suitable ways of preventing WhatsApp Spamming.
- Set up a WhatsApp business profile with all details
A virtual view is automatically developed when you create a business profile on WhatsApp. This makes it easy for customers to access vital information about your business, like name, description, address, hours, and business category. This information is helpful to build trust with prospective customers.
- Avoid using third-party providers to send bulk messages
Setting up a WhatsApp business profile is a gateway for selling and offering support to buyers.
WhatsApp’s vast reach and strong multimedia capabilities enable you to create appealing and tailored marketing campaigns while retaining easy direct communication. This is confirmed by not using third-party software to send bulk WhatsApp messages.
You can send a large number of messages to many people and contacts at once with WhatsApp bulk messaging. WhatsApp Business API and WhatsApp support bulk texting,
So, it’s easier for product promotion on a larger scale.
Working with an unauthorized third-party provider can result in WhatsApp Policy violation and the number gets banned from WhatsApp.
But, if you have the WhatsApp Business API for bulk messages – WhatsApp broadcast campaigns, eliminate the risk of getting banned by WhatsApp.
- Get a WhatsApp opt-in
You must have WhatsApp opt-in, even if you are using click to WhatsApp ads, you can have pop-ups on your website.
Opt-ins are vital for promotional messages. Because it makes sure that only individuals who have explicitly agreed to receive marketing messages will get them.
This protects consumers from unauthorized and unwanted communications. This increases the healthy delivery of messages with proper destinations.
You can boost the confidence of opt-in subscribers or contacts that they can get some benefits from it, as well as opt-out at any point in time.
- Follow up your WhatsApp opt-in
Upon opting in, send a personalized greeting message.
You can automate and customize the message based on opt-in preferences for a uniform experience. This creates the first impression upon the new subscriber helpful for future communications.
The greeting message may have business-related information and the expected content type by the subscriber. It can build trust with the subscriber and aware you to know about their preferences.
- Seek preferences via automated campaigns
Once you have a confirmed opt-in, you can run an automated campaign to learn about their preferences list. You can get what they want as their preferences.
Data analysis of customer preferences improves knowledge about the target audience, leading to effective messages and campaigns.
Data can give insights into consumer trends and behavior, improving marketing effectiveness.
- Implement customer segmentation
Segmentation is possible based on customer data and insights to know each customer’s needs and preferences and can segment them into relative groups.
You can also begin by categorizing customers as per demographic data like age, gender, location, and income level. Then you can further filter out your segmentation by their interests, intent, preferences, and earlier engagement patterns.
You can send customized campaigns to each group’s interests with this information.
This will prevent WhatsApp spamming and will benefit your brand.
- Keep two-way communication
WhatsApp is a conversational platform. Always prefer and motivate for two-way chat and make it automation-free and personal. For this, you must have interesting CTAs and a live agent’s team.
WhatsApp Business API solution providers like WebMaxy WhatsApp Commerce can help you automate these types of conversations with AI chatbots, offering efficient and humanized interactions to meet customers’ requirements on WhatsApp.
- Offer an opt-out option to customers
If customers are not finding any value addition or satisfaction in your brand and are not able to connect with your WhatsApp campaigns, offer them an easy way to opt-out from the list.
Offering an opt-out option gives customers a comfortable choice. Leveraging opt-out campaigns improves your brand reputation and prevents negative feedback by leaving non-satisfied customers.
- Run feedback surveys for more relevant conversations
Conduct a survey or collect feedback from your subscribers to know the real picture about your click-through, and engagement rates. This can include setting up a question set or a conversational survey with the help of the WhatsApp Business API to receive feedback.
Simplify your questions for positive feedback to collect insights on what they want to receive more of or what they do not want.
Understanding the reasons behind the non-engagement of your audience with your messages will give a real insight into how to improve your messaging campaigns so that you can have more targeted and relevant promotional conversations. Those are not considered as ‘spammy’.
- Run multiple types of WhatsApp campaigns
WhatsApp broadcasts may be an effective tool for acquiring new deals, but there are other types of campaigns you can use to boost your visibility and customer engagement on the WhatsApp platform.
This includes strategically using re-engagement campaigns like cash-back messages, running surveys, hosting contests, sharing informative and educational content, etc.
The more variety of WhatsApp campaigns you possess, the more will be the engagement rate.
Summing It Up…!
An entire set of requirements as per the industry rules, compliances, and manual processes may cause errors.
It is recommended to work with a WhatsApp Business API solution provider like WebMaxy WhatsApp Commerce after you set up your business profile on the WhatsApp Business platform. WebMaxy helps you out with effective WhatsApp automation workflows across the buyer journey, using data every step of the way. To learn more about WhatsApp compliances, policies, and avoiding WhatsApp Spamming, you can contact us at: info@webmaxy.co.
We are available 24/7 to assist you during your WhatsApp Business journey.
Are you looking for a verified WhatsApp Business account?
Embrace your WhatsApp Business journey with WebMaxy Whatsapp Commerce
Frequently Asked Questions
What is spam in WhatsApp?
Spam on WhatsApp is about receiving unwanted messages, like text messages, images, or videos. They are sent frequently to many recipients on their WhatsApp numbers.
How to spam messages on WhatsApp?
You can do spam messages on WhatsApp by below given steps:
– Step 1 Install WhatsApp Spammer App.
– Step 2 Select Your Victim. As you’ve got WhatsApp Spammer installed, open it up. …
– Step 3 Select How Many Messages to Send. After this, you can pick the number of messages you’d like to send.
– Step 4 Send Your Spam Message.
How to stop business messages on WhatsApp?
To stop business messages on WhatsApp, you can opt-out of the marketing messages of the business and block the sender number.
