Email marketing is one of the most powerful ways to promote your business online. It helps you convert subscribers into paying customers and vocal brand advocates.
Outlook’s rendering rules can make HTML image parameters a nightmare. To prevent these errors, thoroughly validate your images before sending them out. Add a condition.
How to Create a Template
Email templates are a valuable tool for marketers. They save time by allowing them to compose emails with pre-designed content and ensure that all messages are consistent and on-brand. This video walks through the process of creating a template in Outlook, allowing marketers to create customized email campaigns with ease.
To create a template, navigate to the Home tab and select the New Email button. This will open the message dialog box and provide a list of available templates to choose from. Select a template and click Send to create the message. Repeat this process to create different templates for new emails, replies and forwards.
Once you have created a template, you can easily access it by clicking on the icon in the Quick Steps group or using the assigned keyboard shortcut. You can also add a custom name to the template and specify any other options that you would like to change.
It is a good idea to create a desktop shortcut for the template to make it easier to find when you need it. You can also save the template as an HTML file if you want to use it in other applications. However, it is important to remember that some email clients block images by default and the text of the template will be visible instead. You can buy Outlook accounts in bulk for email marketing from PVA Accounts Buy.
Creating a Theme
Email marketers face a number of challenges when designing email newsletters that work well with Outlook. These include missing images, distorted text, and broken links. However, by following a few simple hacks and using a reputable email software solution that caters to all email clients (like Publicate), you can ensure your emails are rendering well for the majority of your audience.
The first step in creating an Outlook theme is to create a new draft of an email. This will ensure that the email you send is consistent with your desired template. You can then save the draft as a template and apply it to any future emails you compose.
Another important consideration when creating an Outlook theme is to use fonts that are compatible with the recipient’s email client. Since most email clients only support a few fonts, you should stick to safe ones like Arial, Helvetica, Verdana, and Tahoma. Additionally, you should avoid using custom fonts as they may not render correctly.
Lastly, it is important to make sure your tables have the right heights and margins. If your table cells are too tall, they will not display properly in Outlook. Also, be careful when using CSS styles as Outlook strips certain elements from the code, including media queries, which are necessary for responsive design.
Creating a Custom Theme
Email marketers are faced with a multitude of challenges when it comes to designing and sending emails. These obstacles include unattractive, misaligned images, broken links, and inconsistent text layouts (see example from Iteams). While these issues can be resolved by using HTML and the right email builder software, the truth is that not taking the time to address them can result in your emails looking less than perfect.
In order to combat this issue, you should use table-based HTML, and ensure that all your emails are 600px maximum width or smaller. This will prevent text from being cut off in Outlook’s preview pane and make sure that any images you use are the right size to fit in the email window. Similarly, using the HTML attributes vspace and hspace will help to avoid horizontal and vertical spacing gaps. Finally, it is also recommended to use conditional coding in your templates if you are using a custom font stack. This will prevent Outlook from replacing your custom fonts with Times New Roman by default and ensure that your brand fonts will always be used.
It is also a good idea to define your link font color in-line, as the majority of email clients don’t support embedded CSS and you may need to use this method to prevent your email from being displayed incorrectly. Finally, you should use conditional coding to ensure that your custom header and footer sections aren’t being replaced with the default ones in Outlook.
Creating a Default Template
Once you’ve designed a template, you can make it your default by choosing it when composing a new email. To do this, select the newly created template from your list of templates (in the Choose Form dialog box, in the Look In list, click User Templates in File System). Then click Save As.
You can also create a custom template button to place on the Outlook ribbon, which will allow you to easily access the templates that you use most often. This can be a great time-saver, especially if you use the same template often, but have to manually open the template every time.
When designing an email template for Outlook, keep in mind that the platform can be a bit picky when it comes to rendering standards. So it’s important to test your designs on a variety of devices and email clients before sending. Also, be sure to use HTML tables instead of embedded CSS, which can cause problems with Outlook rendering. Finally, be sure to set the width attribute of all your images to zero; otherwise, Outlook will add unsightly blue borders around them. This is a good practice to follow for any emails you send or receive on a regular basis, but especially with email templates. This will help your email messages look consistent across all platforms and devices.
