With its popularity and customer satisfaction, while Amazon is undoubtedly the best e – commerce platform with doors of opportunity open to everyone, providing huge benefits to the sellers, but at the same time, the sellers might find some disadvantages with selling on Amazon.
Competitive atmosphere
There are millions of products present on Amazon which may be identical to yours or even exactly the same. Amazon uses its Algorithm A9 to decide which products to show case to its users depending up on the search keywords used by the buyers. This is the reason the competition is so severe, that if you do not find ways to optimize your seller account, invest in sponsored advertisements, Amazon account Management and enhance your product listing with relevant and proper keywords.
Campaign fees
Amazon PPC services ensure that your product is visible to the users and potential buyers in the form of sponsored ads and sponsored products section on Amazon. A PPC or Pay – per – click campaign means the seller have to pay for the ad that a user will click on. So, it does not matter whether you make a sale from it or not, you have to pay the particular fees to Amazon, if your sponsored ad was clicked on.
Amazon becomes in charge of your account
After you become a seller on Amazon, you have to comply to its set of guidelines and listed rules. Amazon takes full control of seller’s account and have the full authority to suspend your account if you fail to abide by the guiding principles.
There can be few negative aspects while selling on Amazon, but you cannot neglect the benefits you can avail from being present on Amazon. Hike Commerce is an experienced Amazon PPC management services for your Amazon account.
