Investing in app maintenance saves your application from becoming obsolete. In 2016, Apple removed 50,000 apps from the App Store because of the same reason.
With the technologies advancing at an unprecedented pace and changes in user habits and preferences over time, your app must keep up with the changes. Else, the chances are your app will crash and burn over time.
If you are still thinking about why app maintenance should be a priority for your business, check out the reasons below.
1. Minimizes uninstalls
Apps that have annoying bugs or crashes often drive users away. Similarly, if an app stops offering updated information and functionalities to users after a while, they will see no reason to use it and may even uninstall it.
According to a report by Statista, over 70% of users remove the application from their smartphones after 90 days of installation. An application with flaws or inconveniences pushes users to click the ‘Uninstall’ button. This is something you should take into account if the app maintenance cost is giving you cold feet about this extremely vital aspect.
App maintenance and scalability help to keep your application in good shape by fixing bugs, introducing new functionalities, and solving emerging problems. This, in turn, significantly increases your app’s retention rate. Remember, your active users are the most important asset, and retaining them should be your number one priority.
2. Delivers better user experiences
You don’t just want people to download your app. You want them to have the best experience while using it. Why?
Because developing long-term relationships with users is the key to your app’s success and growth. And to develop such relationships, you need to offer a unique user experience to them. Monitoring your app over time helps you understand how your users feel about your app. Also, keeping track of the market trends helps you stay updated with changing customer habits, preferences, and even problems.
Constantly updating your app on the basis of this data helps you deliver better user experiences. Happier users stay for long, enjoy your app, and leave positive feedback about your app.
3. Helps stay ahead of the competition
There are millions of apps out there competing to gain users’ attention. And it’s next to impossible for consumers to download and use all of them. To beat your competition and stand out from the crowd, you need to maintain and scale your app constantly. Or else, users will start looking for a better option. Your competitors will definitely take advantage of this situation, and you’ll be left behind. So, maintaining your app after employing a reputed healthcare app development company, ensures you stay at par with or ahead of the competition.
4. Ensures safety from cyberattacks
With the growth in the number of mobile apps, there’s also an increase in cyberattacks. Therefore, it’s important to ensure the security of your app in order to safeguard the confidential data of your app users.
With hackers continually searching for loopholes and finding new ways to steal your data and personal information, you can look into app maintenance and update your app with the latest security protocols.
5. Increases ROI in the long run
Updating and maintaining your app regularly offers room for maximizing ROI in the long run and decreases the cost of acquiring new users. Once your app goes live, you’ll probably face bugs at regular intervals. Monitoring your app fans out the costs of fixing those bugs over a longer period of time.
If you don’t keep a check, you might end up facing a technical issue that costs you a lot more. You can also save a huge amount by monitoring how people are using your app over time. For instance, you can eliminate a few unnecessary features that users are not engaging with.
