A piece of metadata known as a video description on YouTube in comprehending a video’s content. Well-optimized descriptions may result in higher placements in YouTube search.
Why is the importance of your description?
YouTube uses your description in addition to your video’s title and tags to comprehend the content (and context) of your video.
To put it another way, a well-optimized description can improve your video’s placement in Suggested Videos and YouTube search results.
In reality, YouTube actively advises doing SEO-friendly YouTube video description optimisation:
It’s time to demonstrate how to create engaging YouTube video descriptions.
Ideal Techniques
Plan To Use 200+ Words
A lot of YouTubers disregard their description:
This description, it goes without saying, doesn’t provide YouTube with much information about your video. Additionally, YouTube is unlikely to rank your video in search results if it doesn’t understand it.
For this reason, you should create lengthy, in-depth video descriptions (at least 200 words).
For instance, the description of this video is 342 words long overall:
This video has ranked in the top 3 for its target term thanks to the extensive description, which, coupled with the title and tags, provides YouTube with a wealth of information:
Concentrate on First 2 or 3 Sentences
Keywords that appear in the first two to three sentences of your description are given higher weight by YouTube’s algorithm.
The advice from YouTube is to “Put the most important keywords towards the beginning of your description.”
Therefore, be sure to start using your main keyword—along with other crucial keywords—early in the description field.
Take a look at the “Cold Brew Coffee” search results, for instance.
As you can see, the opening phrase of every video in the top 10’s description uses that precise keyword.
Improve the CTR of your description
The initial few sentences of your description play a significant role in how many people click on your video.
Why?
The first two to three phrases of your description do, however, show up in the search results:
Therefore, it’s crucial to make this snippet clickable and SEO-friendly. If not, searchers can simply scroll past your video in the results.
It goes without saying that you shouldn’t start your description with links to your YouTube account or social networking pages.
As you can see, links detract from the aesthetic attractiveness of your video.
Start your description instead by stating the advantage someone will gain from watching your movie.
For instance, you can see that the top result in this case really pitches you on watching their video:
A person is considerably more inclined to click when they see a description like that in the search results.
2-3 times, repeat the target keyword
Your keyword should now appear 2-3 more times in your description after appearing at the start.
Keyword stuffing, which might land you in hot water, is not the topic here. You’re merely highlighting the fact that your video is about that subject.
For instance, “YouTube SEO” is the goal term for this video.
The keyword isn’t forced or packed, as you can see. It merely makes a brief appearance to let YouTube know that the video is about “YouTube SEO”.
Use related search terms
Include relevant keywords in the description of your video. This provides YouTube with more details regarding your video. Additionally, including related keywords in your description can assist you in rising in search results on YouTube and Google.
Let’s use the keyword “how to use Photoshop” as an example.
Related terms include the following:
- Photoshop usage
- Photoshop advice
- Learning how to use Photoshop
Therefore, you should include a few of those keywords in your description.
Use unique material
Make sure that the description you write for each YouTube video is entirely original.
An original description, according to YouTube, can improve your YouTube rankings:
Therefore, go back and rewrite an original description using the advice provided here if you have older videos on your channel that use the same description template. This could breathe new life into an old video.
Utilise This Format
Try using this sample if you’re having problems with your description:
Of course, you are free to utilise whichever format suits your needs the best. But whenever you upload a new video to YouTube, this straightforward description template can help you quickly write compelling descriptions.
Keep the dialogue flowing
Keep in mind that your description isn’t just there to help YouTube’s algorithm. Many viewers read your description before deciding whether to keep viewing your movie or not.
(Some people choose to read the whole description as soon as your movie begins playing by clicking the “Show more” option.)
Consequently, it’s crucial to incorporate pertinent keywords in a way that sounds natural.
Take a look at this popular video’s description, for instance (over 1 million views):
As you can see, this summary uses a variety of keywords:
Despite this, the copy doesn’t come out as forced or robotic. You’re actually eager to view the video after reading the description!
Improve for Suggestion Video
The column of related videos that displays to the right of the video you’re watching is called “Suggested Video”:
Suggested Videos can be a substantial source of video views in addition to search.
How can Suggested Video optimisation be improved?
According to YouTube, the Suggested Video Algorithm considers your video’s metadata, including your description.
In other words, there’s a good possibility YouTube may recommend your video as a Suggested Video if the keywords in your description match those in the description of another video:
Find a popular video or two on your subject before you finish writing your description. After that, incorporate a few of the same keywords from their description into your own.
