If you’re a small to midsized business looking to establish or enhance your presence on YouTube, you’ve likely considered the importance of YouTube video promotion.

As a brand or a newcomer, leveraging videos is crucial as it increases brand association by approximately 139 percent after viewers watch a video. Whether you aim to inform customers about new products and services, showcase your latest achievements, or engage with users regarding product features, videos are an excellent medium to accomplish these goals.

However, how can you effectively promote your YouTube channel and ensure your videos reach your target audience? YouTube video promotion might seem overwhelming, but it doesn’t have to be.

In this article, we will provide you with valuable tips for promoting your videos organically and explore the world of YouTube advertising, including average advertising rates.

How to Promote Your YouTube Videos

Whether your ambition is to become the next YouTube sensation or to drive more traffic and conversions for your business, YouTube video promotion is an effective strategy.

Videos allow users to put a face to your company’s name, teach them how to utilize your products, and guide them through the purchase journey with engaging content.

However, all these benefits can only be realized if you promote your YouTube videos properly.

So, how can you achieve that?

First, we’ll delve into some organic strategies, followed by an in-depth exploration of YouTube advertising.

3 Simple Ideas for YouTube Video Promotion

1. Optimize your YouTube videos during the upload process

YouTube is fundamentally a search engine, and a massive one at that. Therefore, to promote your content effectively on YouTube, you need to keep YouTube SEO in mind. This includes considering the best times to post your videos on the platform.

When creating your YouTube videos, conducting keyword research is essential. The words spoken in your video can help YouTube understand its context and relevance.

Tools such as VidIQ, TubeBuddy, and Keyword Tool are valuable for conducting YouTube keyword research. Leveraging video tags to incorporate relevant keywords in your title, description, and tags can significantly enhance the visibility of your video among users searching for content related to yours.

Additionally, custom thumbnails should not be overlooked. A visually appealing thumbnail can make your video stand out and entice viewers to click.

2. Share your YouTube videos using existing tools

If your business already has a website, social media accounts, or email newsletters, make use of these platforms to promote your YouTube videos.

Website:

Embed your YouTube videos as blog posts on your website, utilizing the video transcript as accompanying text. This approach not only optimizes your videos for YouTube SEO but also provides an opportunity to appear in search engines like Google for targeted keywords.

Social media:

Showcase your creations to your followers on social media platforms and encourage them to engage in the comments section. More visibility and engagement translate to better results. Best of all, this promotion method is free, making it an incredibly cost-effective strategy.

Email newsletters:

Your subscribers have expressed interest in receiving information from your business. Capitalize on this by sharing your YouTube videos with them. Embed a thumbnail with a play button that links to your video within your newsletters. To capture attention, you can even experiment with using GIFs.

3. Utilize YouTube advertising to promote your videos

YouTube advertising is the most efficient way to ensure your videos are seen by users, and it offers great value for your investment. When you advertise your videos on YouTube, they are strategically positioned in prime spots on the platform, guaranteeing visibility and exposure before your competitors’ content.

Without YouTube ads, your videos will be at the mercy of YouTube’s algorithm for organic rankings, which can be time-consuming and offers no guarantee of a top-ranking position. Investing in YouTube video promotion enables you to increase your video views and brand awareness significantly, as your content will appear at the top of targeted search results.

Now, let’s discuss YouTube advertising rates.

The Cost of YouTube Video Promotion

Before you fully immerse yourself in a YouTube video promotion strategy, it’s natural to wonder about the associated costs.

Let’s start by considering how you can approach YouTube video promotion. By relying solely on organic methods, your YouTube strategy can be practically free, excluding the time spent optimizing your videos and sharing them with your audience.

However, YouTube video advertising incurs additional costs. Nonetheless, it has the potential to yield positive outcomes for your business. YouTube advertising is cost-effective and delivers results.

Paid YouTube video promotion allows you to target your key demographics using a variety of targeting options and select where you want your ads to appear.

More details on this topic will follow.

Keep in mind that YouTube video promotion services may vary among agencies, so the cost estimates provided here are general figures.

In essence, you can expect to pay anywhere between 10 and 30 cents per view.

Similar to the pay-per-click (PPC) advertising model, YouTube advertising operates on a cost-per-view basis. You only pay when your video or ad is viewed or clicked.

With such a range in costs, flexibility is a significant factor. The exact amount you’ll pay depends on two key elements:

  1. Targeting options
  2. Ad format

Let’s explore how these elements impact the cost of your YouTube video promotion.

Targeting Options and Their Effect on Cost

Understanding the available targeting options that YouTube offers is crucial.

  • Interests: By targeting users based on their interests, you can reach people who are already interested in what your business has to offer.
  • Demographics: If you wish to target users of specific age groups, genders, income levels, and more, demographic targeting is the solution.
  • Placement: You have the freedom to choose where your YouTube ads appear, whether it’s specific channels, websites, or even apps.
  • Topics: Target users based on YouTube topics.
  • Remarketing: A highly valuable targeting option, remarketing enables you to target users who have interacted with your videos in the past.
  • Keywords: Tailor your audience to be as general or specific as desired by selecting relevant keywords related to your video.

The level of detail and granularity in your targeting can impact the number of views and the cost of your ads. The more specific your targeting, the smaller your potential audience becomes, resulting in higher ad costs if your video is irrelevant to that specific audience.

Targeting can be both advantageous and disadvantageous, depending on how effectively you utilize it. When selecting your targeting options, ensure they align precisely with the audience you intend to reach.

Ad Placement and Its Influence on Cost

Different ad placements on YouTube come with varying costs. Some placements are more competitive, driving up the costs associated with them. Here are the different ad placements available:

  • Overlay ads: These ads appear at the bottom portion of a video.
  • Display ads: Positioned on the right-hand side of the video, above the list of suggested videos.
  • Non-skippable ads: These ads display before the video, requiring viewers to watch them in full before their selected video begins.
  • Skippable ads: Similar to non-skippable ads, these appear before your video plays but can be skipped after a few seconds.
  • Sponsored cards: These ads overlay on the right side of the video currently being watched.

Determining precise costs for each position is challenging, as it depends on the chosen targeting options as well.

Would you like to learn more about YouTube video promotion?

If you’re eager to discover the potential costs of promoting your YouTube channel, we invite you to contact WebFX. As a full-service digital marketing agency, we possess extensive knowledge of video production and social media advertising on platforms like YouTube. We understand the importance of views to your business and are committed to helping you achieve your goals.

By understanding your company, your current YouTube presence, and your objectives for your YouTube video promotion campaign, we can provide insights into the YouTube video promotion services we offer. This will help you determine if we are the right fit for your needs. For more information, please don’t hesitate to reach out to us online or call us at 888-256-9448.

We are excited to help you realize your YouTube goals through our top-of-the-line YouTube video promotion services!