‘Hosted Buyer-Seller Events’ are a broadly accepted concept in the commercial world today.
They provide a comprehensive meeting platform for buyers & sellers belonging to different
geographies and trading with similar commodities.
In layman’s terms, these events are analogical to wholesale markets in big cities and
metropolises where people gather from across the country to buy and sell goods in bulk. The
basic objective for sellers is to find multiple bulk-buyers and quicken their sales. And for buyers
it is to find a variety of good quality goods at one place & at best prices.
When this business is done on a high-tech online platform (arranged by third party organisers),
it immediately becomes a global ‘Hosted Buyer-Seller Event’. It allows the participation of only
certified buyers & sellers, maintaining stringent safety & legality norms. It offers access to the
global market thereby, increasing options for both buyers & sellers, without any physical travel
and related expenditure.
The result is global exposure, unlimited data sharing, efficient marketing, larger business
networks, increased sales, reduced expenses, greater profits and ultimately some relief to
nature as well.
Physical communication & transparent conversations have helped traders to build business
trusts for centuries. However, the pandemic situation has taught us many lessons. And one of
them is – the use of technology for business promotion. People finally realised that large
business deals can be successfully dealt on video calls/ Zoom as well. The logic is quite clear:
when you have a simpler, cheaper & cleaner way to showcase/buy your products, why indulge
yourself in complicated & expensive affairs?
A recent global ‘Bain & Company’ survey, conducted on global market trends, found that after
the pandemic about, 92% of B2B buyers prefer virtual sales interactions. The number of sellers
preferring virtual sales also has increased to 79% from the earlier value of 54%. Even with such a
large market, organisers sometimes face difficulty in satisfying their clients .After all, it takes
some experience & skill to create appointment charts for clients, managing their time and
requirements efficiently and generating fruitful results at the same time.
But with an experienced technology partner such as ibentos, you can execute it smoothly and
flawlessly. Lets now understand, how?
1. Quality virtual platforms make successful virtual events!
Virtual buying & selling platforms have a specific set of requirements such as: verification of
buyer-seller authenticity, explicit showcasing of the product, fast registration, development of
building buyer/ seller databases, matching buyers & sellers according to their needs, automatic
scheduling of meetings, smooth legal procedures, monetary transactions etc. Choose a vendor
that supplies you a platform catering to the above needs.
Ibentos virtual buyer/seller platforms assure you with:
● Simple yet impressive designs that inspire the attendees to explore the environment and
cast a lasting impression on your attendees.
● Structured & realistic venues with attractive Welcome Lobby, Individual Seller’s Counters,
Branding Gallery, Sponsor’s Booths, Auditoriums for seminars and product
demonstrations, Meeting & Discussion Rooms, Exhibition Halls, Sponsored Breakout
Rooms, Gaming & Entertainment Zones, Award Functions, Feedback Registers and more.
● Unlimiited data sharing opportunities: Data sharing points at individual booths seller’s
booths with flexibility to share audios, videos, presentations, recordings, product
specifications, drawings & buyer/seller contacts and other downloadables.
● Seamless interaction: a) Key touch points on each booth for direct interaction with brand
representatives, b)Digital B2B wall displays real-time meetings and interactions in
booths, c) Payment portal integration to promote instant order placing, d)Automatic
Meeting Schedulers working on the profile & business criteria matches and manual
requests as well.
● Extended networking benefits through networking lounges, contact sharing points, social
media access grants for future contact.
● Performance Analysis & Reports: apart from gegenral event performance measurement
& analytics, we offer flexibility to measure attendance for individual seminars, product
demos and other group sessions. There are tools for monitoring audience behavious &
chat records and downloads. The performance reports can be generated in the form of
bar graphs, pie charts & data matrixes for a better understanding.
To know more about our Buyer/Seller platforms visit us at
https://ibentos.com/virtual-b2b-meet-platform/.
2. Marketing does the magic!
Buyer/seller events or B2B events are largely network driven events. Buyers are mainly
attracted to the platform that provides them with sellers with good quality & cheap products.
And sellers in turn, prefer to use platforms that attract bulk buyers. Organises need to work on
both the aspects simultaneously, and device marketing campaigns targeting both the groups
separately.
Approach good marketing agencies, develop interesting campaigns with quality content
showcasing the strengths of your event. Choose apt media platforms like newspapers, economy
journals, magazines, television & social media.
3. Security comes first!
B2B platforms are created to do genuine business and even a slightest negligence in
authenticity verification could put your event’s credibility at stake. There could be any
compromises with the business security of your platform. Hence, verify the Seller’s /Buyer’s
background & authenticity before granting participation.
Maintain a client’s database including the details like: general history, business background,
authenticity certificates, area of operation, growth chart, past sales record, feedbacks &
customer ratings etc. Make these details readly available for quick references.Also maintain a
team to monitor the monetary transactions & legal paperworks for the deals.
4. Smooth monetary transaction means faster deals!
Another important aspect for B2B Sales is the final transactions. As virtual B2B meets involve
sellers & buyers fom different countries involving multiple banking authorities & different
currencies, the organisers must maintain a large window for monetary transactions. Make
tie-ups with maximum agencies offering money transfer facilities and cyber security and ensure
safe & smooth money transfer for your clients.
5. Follow Ups & feedback make long term relations!
The secret behind any sucessful business is to understand your client’s needs. And the best way
to know that is through follow ups & feedbacks. It helps you to maintain a constant
communication with them and to provide them with better services in future events. A
continued practice of follow ups grants you continuity in business and helps you build a good
brand image. Hence ensure that your B2B platform has enough provision for feedback
registration.
Hope you gained useful insight from the article. Ibentos has been reigning the Indian virtual
event industry for over a decade and recently has made its mark in the Canadian markets as
well. If you are planning to host a buyer meet and looking for virtual platform & marketing
support we will be happy to provide you with best solutions and guidance. Please visit us at
www.ibentos.com to learn more about us or to book a demo for your next event!
