You’ve created a Pinterest account for your business and started creating boards and pins, but it’s not enough to use Pinterest to help promote your business. Include these strategies in your marketing plans for Pinterest to grow your following.
Tips to Use Pinterest to Create and Build Your Business
1. Be sure that you are making your account more efficient.
Filling out your profile is a crucial step to ensure that your account is found easily and attractive to people who use Pinterest.
Make sure that your company’s name, your profile picture along with your username and description are all in line with the brand’s image across all social media platforms.
2. Find your audience
Similar to other social media websites, using a specific segment of people who are engaged will result in more results than using a non-specific set of people.
If you focus on posting regular content in your particular field, people will start to see your blog as an ongoing source of inspiration and knowledge. Concentrating on a specific audience can produce positive outcomes in your Pinterest strategy.
Note: To download your favorite Pinterest images, use a Pinterest image downloader for quick and easy access.
3. Be sure to use appealing clear and crisp images.
Pinterest is an online social media platform which is focused on images and a well-designed image can make an enormous difference in results. Images that are unique and vibrant and communicate specific information about the content you post can give you an enormous advantage over other content posted on this site.
Similar to all social media platforms, you must ensure that the images you upload are good quality. If your images are blurry or unclear or are too small, the photos won’t be able to grab the attention of users on Pinterest’s Pinterest feed.
It is also essential to stay clear of images that appear overloaded. Many Pinterest users will also be viewing your posts through the application. So, make sure that the content is easy to understand (and that the content is easily read when using your feeds on the computer as well as smaller sizes on mobile phones.
4. Do not forget to include video
Video clips on Pinterest are a great way of bringing thoughts you’ve got in your mind. It also plays on autopilot and can be seen in the feeds of people.
To maximize your screen space, you can ensure that your video content is optimized to work on mobile phones and export it in portrait or rectangular format.
Smaller videos are ideal for situations where you want people to discover the brand (if you’re trying to boost an awareness campaign or share stories). Make longer videos when you’d like people to act by your concepts (great videos for instructional or educational videos).
5. Use an aspect ratio vertical
The pins in the home and search feeds are split by columns. That means that vertical images take up more space and appear larger in the feed.
The ideal angle for pins with vertical features is 2:3 or 600px wide x 900px high. Square images that are 600px wide and 600px tall can work well!
6. You could think about including one small copy
If your image doesn’t provide sufficient context for your message, then you may add text to convey the information. However, make sure to keep the text short and do not overwhelm it.
7. Provide helpful, detailed pin descriptions
Descriptions on Pinterest can bring more users to your site than sites with no description. If you’re seeking to boost clicks by using the description to signal that there’s more to your website.
Don’t offer all of your content on Pinterest just enough to catch an individual’s attention. A compelling call to action (CTA) like “shop,” “make,” “find,” or “buy” will encourage users to go on to the next stage.
8. Use well-studied, reliable keywords
Keywords are a crucial element of any effective Pinterest method. “You cannot overlook keywords on Pinterest if you want to create a sustainable long-term Pinterest presence,” Heather declares.
Make sure you are aware of the intentions of users when they search for Pinterest content that is similar to yours. What kind of content will they search for? What are the terms and phrases they enter into their search boxes?
The Pinterest Search function will assist you in finding new terms to use if you’re stuck. For example, in the case of an oven-roasting recipe, You can search for “roast chicken” on Pinterest. There are suggested searches for “roast chicken whole” and “roast chicken oven,” and searches like “simple” or “cast iron.” SEO’s free tools could be useful, too.
The keywords that you select must be included in your descriptions and titles as well as in the descriptions and titles on the boards. The more information you give to the Pinterest algorithm about your content, the more relevant.
But don’t put keywords into the various fields and expect the most effective outcomes. Keyword stuffing may look messy and create a negative impression on the people you are targeting.
9. Include relevant hashtags
As with the majority of posts on social media hashtags play an important part in Pinterest search experience as well as searchability. However, you should be cautious about how you use their effectiveness. Hashtags should be used as general phrases for search results, not as specific, niche-specific phrases.
10. Always include links
A lot of users save Pinterest pins as images, and digital bookmarks to direct them to the website they want to return to. When they click on the image, they are likely to be taken to a webpage where they will be able to learn more information about the idea or content you shared on Pinterest. This implies that you should ensure that your Pinterest content includes a relevant link to the source every time, even if the pin doesn’t link to your site.
11. Keep ahead of the trend
People are using Pinterest way before the date of the season, holiday or whatever event they’re making plans for.
Begin saving Pinterest pins about the upcoming fashion holiday events, seasonal occasions or other holidays 45 days before the date. Continue to develop new ideas each day, and maintain an ongoing flow of new content.
12. Repurpose your thoughts in the correct way
Heather describes the process in terms of “repurposing with purpose.” Sharing content across various channels on social networks is a fantastic method to maximize your reach. However, this does not require using all your TikToks or Instagram Reels and uploading them on Pinterest.
The watermarks of other sites and copied music could influence the performance of your video She cautions. Before you pin, remove them (or even better, make videos that are not on Instagram as well as TikTok).
13. Keep it up, and stick to it
Contrary to platforms for social media such as Facebook, Instagram, and TikTok which are awash in average engagement and reach within the first 24 to 48 hours, the content on Pinterest will continue to grow for months, weeks or even years.
