SEO helps your website show up on Google. You might be using keywords, writing blogs, and getting backlinks. But there’s one big mistake that many people make. You probably do not know, but it is silently killing your rankings. So, it is better to rectify this by hiring a trusted Canada SEO company.
What is the biggest SEO mistake?
The mistake is not updating old content.
Most people focus on creating new content all the time. But what about the old blogs and pages on your site? If you leave them outdated, Google stops showing them in search results.
Why old content is a problem?
Google loves fresh and useful content. If your old pages have wrong facts, broken links, or outdated keywords, Google thinks they are not helpful anymore. So, it pushes them down in search rankings.
How a Canadian SEO company can fix it?
You focus on doing your business while letting the experts take charge of your SEO campaigns. They can do it easily and help you get the highest ROI.
- Update Old Blog Posts
They would check top blogs from 6 months or a year ago. Experts will add new facts, updated numbers, and better examples. They will also refresh headlines and keywords to match what people search for today.
- Fix Broken Links
You need an expert to check and click on links inside your blogs. If any don’t work, they can be replaced with new, active links.
- Improve Your Formatting
You were new and inexperienced, so your content lacked formatting. This is why you hire experts who can break big paragraphs into smaller ones. They would also add bullet points and headers to make reading easier.
- Add More Images or Videos
Google loves visual content. So, experts always prefer adding a new image, chart, or video to boost SEO.
- Republish and Share
Once the SEO agency is done with blog refurbishing, they will publish it again with the new date. Next comes sharing it on social media to bring in fresh traffic.
Bottom line
You do not always have to write new blogs. Sometimes, focus on your old content and freshen it. If you ignore this, you will be losing rankings and traffic. If you believe you have hidden an SEO mistake that could hurt your website, then get in touch with SEO Resellers Canada. It is a well-known Canadian SEO company.
