While reading a book or an important document, we often use bright-colored highlighters to put emphasis on important words, ensuring they stand out from the rest of the texts. This makes us focus on the key information more minutely.

In this digital world, we can’t use physical highlighters for search engines. Instead, we use keywords. These keywords function as the digital equivalent of a highlighter that signals search engines about what is the most important part of your content. This process is known as SEO(Search Engine Optimization). It helps websites rank higher on search engine results and attracts more visitors.

However, many websites make SEO errors by mistake and that affects the websites negatively. It impacts their search rankings on search engines. So here are 10 common SEO mistakes and the ways you can fix them.

1. Ignoring Keyword Research

Many website owners do not research enough to get the desired keywords to include in the website content. As a result, they use irrelevant or highly competitive keywords that don’t align with the content or the target audience.

How to Fix It:

  • Tools like Google Keyword Planner, Ahrefs, or SEMrush can be used to find relevant, low-competition keywords.
  • Focus on long-tail keywords that align with search intent.
  • Avoid keyword stuffing—Instead of stuffing keywords abruptly, include them naturally in the content.
  • Analyze the keywords used by competitor sites and look for gaps that can be exploited.

Finding proper relevant keywords is a crucial step in SEO. Go for a professional SEO company in Kolkata to get local keywords for your content.

2. Poor Website Structure and Navigation

If your website has a confusing structure and difficult-to-understand navigation system, that might cause visitors to leave earlier than expected. It will increase the website’s bounce rate and lower the rankings.

How to Fix It:

  • Create a clear and logical website structure with intuitive navigation.
  • Use internal linking to help users and search engines find important pages.
  • Implement breadcrumb navigation to enhance user experience and SEO.

Making a user-friendly website is crucial in generating traffic in the local area. Whether it is SEO or web development, you should go for an SEO service provider in Kolkata to get the proper guidance.

3. Slow Page Loading Speed

In the era of 5G communication, a website’s page loading time is a key element in Google ranking factor. So, a slow-loading website can annoy and frustrate a user and make a negative impression on SEO ranking lists by search engines.

How to Fix It:

  • Compress images and use next-gen formats like WebP.
  • Enable browser caching and use a Content Delivery Network (CDN).
  • Minimize CSS, JavaScript, and server response time.

A fast-loading website is not a luxury in this era. It is considered to be a necessity. Search “SEO agency near me” to get hooked with the professionals for building a fast and SEO-appropriate website.

4. Not Optimizing for Mobile

Being mobile-friendly is the first and foremost criteria in making recent websites. A mobile-friendly website boosts user experience, SEO rankings, and conversions. A slow-loading website leads to low ranking.

How to Fix It:

  • Use a responsive web design that adjusts to different screen sizes.
  • Test your site’s mobile-friendliness using Google’s Mobile-Friendly Test.
  • Optimize images and reduce unnecessary elements that slow down mobile loading speeds.

SEO companies in India are already using mobile-friendly websites to promote their business. You can also opt for an SEO service provider to boost your website speed and grow your business.

5. Neglecting Technical SEO

Many people ignore technical SEO aspects like broken links, duplicate content, and missing XML sitemaps. Neglecting these can lower your website rankings.

How to Fix It:

  • Regularly audit your site using tools like Screaming Frog or Google Search Console.
  • Fix broken links and redirect outdated URLs properly.
  • Create and submit an XML sitemap and ensure robots.txt is correctly configured.

Incorporating specific technical SEO features can be challenging, so you can hire specialists to do it for you. Search “SEO company near me” to get contact of the city’s best SEO experts.

6. Low-quality or Duplicate Content

Never publish duplicate or thin content on your site. It can lead to search engines devaluing your website. Resulting your site to get lower ranks on SEO rankings.

How to Fix It:

  • Focus on creating high-quality, original content that provides value.
  • Use tools like Copyscape to check for duplicate content issues.
  • Regularly update and refresh old content to keep it relevant.

If you want your website content to be unique and not duplicate, then don’t outsource it. SEO companies in India are making progress in producing good quality content. So go for them and save on extra expenses. Just search “SEO company near me” to get in touch with a local SEO guru.

7. Ignoring On-Page SEO

Always optimize the title tags, meta descriptions, and headers. Or else it can decrease your website’s visibility in search results.

How to Fix It:

  • Write unique, keyword-rich title tags and compelling meta descriptions.
  • Use proper header tags (H1, H2, H3) for structured content.
  • Optimize images with descriptive alt text and proper file names.

If you are a local business owner and you’re still ignoring on-page SEO, it can harm your website growth. Hire a professional SEO agency in Kolkata to get it done by experts.

8. Lack of High-Quality Backlinks

One of the most crucial ranking factors for SEO-friendly websites is backlinks. Having too less or low-quality backlinks can harm your SEO.

How to Fix It:

  • Build high-quality backlinks through guest blogging, partnerships, and industry collaborations.
  • Avoid spammy or paid links that violate Google’s guidelines.
  • Leverage HARO (Help a Reporter Out) to get authoritative backlinks.

Incorporating backlinks is mandatory for your site to rank higher on the SEO ranking. Go for an SEO service provider in Kolkata to get help including backlinks into your website content.

9. Not Leveraging Local SEO

Local businesses that fail to optimize their website content for local searches, miss out on potential local customers.

How to Fix It:

  • Claim and optimize your Google My Business (GMB) listing.
  • Use local keywords and create location-based content.
  • Encourage customer reviews and keep NAP (Name, Address, Phone) consistent across listings.

For clearing out your local SEO-related queries hire an SEO agency in Kolkata and get the maximum reach for your website.

10. Failing to Monitor SEO Performance

If you are looking to incorporate SEO strategies for your website then it is important to keep track of the progress. It will help not to miss out on crucial insights.

How to Fix It:

  • Use Google Analytics and Google Search Console to monitor traffic and search performance.
  • Track keyword rankings and site performance with SEO tools.
  • Regularly audit your website and adjust strategies as needed.

Conclusion

If you can avoid these common SEO mistakes and include these fixes, your website ranking can be improved in no time. It will help attract more visitors, boost conversions, and reduce bounce rates.

Regular checking, content quality improvement, and strategic modifications will keep your website relevant even in this ever-evolving digital landscape.

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