A WhatsApp ad campaign is a promotional message that directs users to a WhatsApp chat with a business, providing them with what they are looking for. WhatsApp ads can be created in the WhatsApp Business app or integrated into Facebook or Instagram ads.
WhatsApp ads can be an effective way to engage with an interested audience because they are delivered to users who have consented to receive communications from businesses. This is WhatsApp Marketing.
For the best outcome, you can follow the best practices for WhatsApp ad campaign as given below:
Some best practices for WhatsApp ad campaign include:
Following through on the ad’s promise.
Creating upsells and cross-sell opportunities with product recommendations.
Asking for opt-ins.
Using a 24/7 AI chatbot.
To evaluate the effectiveness of a WhatsApp ad campaign, you can track metrics such as message delivery and open rate, click-through rate, and opt-out rate.
Let us explore this more with WebMaxy WhatsApp Commerce in this blog article.
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What is WebMaxy WhatsApp Commerce?
WebMaxy WhatsApp Commerce is a WhatsApp Business platform designed to simplify the process of creating and managing WhatsApp ad campaigns. It enables businesses to easily create engaging advertisements directly on WhatsApp. It helps them reach their target audience more effectively.
The platform supports various ad formats and integrates seamlessly with WhatsApp’s API, allowing automated responses, customer interactions, and direct sales within the app. By using WebMaxy, businesses can enhance their marketing efforts, track campaign performance, and optimize strategies in real time, ultimately improving customer engagement and driving higher conversion rates.
Making a WhatsApp Ad campaign is an easy task. We will discuss the step-by-step guide to make the same with WebMaxy WhatsApp Commerce.
How To Make a WhatsApp Ad Campaign in WebMaxy WhatsApp Commerce?
Login and Navigation:
To make a WhatsApp Ad Campaign in WebMaxy WhatsApp Commerce, first you need to go to WebMaxy ‘s website: https://www.webmaxy.co/, and you can log in with your existing Gmail id or create an official one with a Password.
Once logged in, you will be redirected to the Dashboard.
Now you can follow the below process step wise:
- Create an Audience List:
- Go to Audience and select the List option.
- You will navigate to the Audience List page.
- Click on the ADD button on the right side.
- Enter the list name and click on the Save button.
- Click on the newly created list name and select the Add Contact functionality: Now, here you will have 2 options as given below:
- Add contact manually
- Import contact using CSV
(You can also select from existing contacts.)
- Create a WhatsApp Campaign:
Go to the WhatsApp Campaign section.
Click on the Add button on the right-side corner.
Enter the campaign name.
Select a template from the dropdown list (only active templates will be shown).
Select the Audience List to which you want to send campaign messages.
Choose the attributes that are included in the template corresponding to user details.
(If no attributes are needed, proceed to the next step.)
- Run the campaign:
Post Now or Schedule as per your campaign requirements.
Click on the Post Now button on the right-side corner to run the campaign immediately.
You will be redirected to the Campaign List page.
Click on your campaign to check the campaign details.
Features of WhatsApp Ad Campaign
WebMaxy WhatsApp Commerce offers several strong features for creating and managing WhatsApp Ad Campaigns:
- Ad Creation and Management:
WebMaxy enables businesses to craft visually appealing and engaging ads directly within the platform. These ads can be customized with rich media elements, such as images, videos, and interactive buttons, making them more attractive to prospective customers.
- Targeted Audience Segmentation:
The platform permits businesses to segment their audience based on various criteria such as demographics, interests, and behavior. This helps in delivering personalized ad content that is more likely to resonate with specific customer groups. This increases the productivity of the campaigns.
- Automated Customer Engagement:
With WhatsApp automation capabilities, WebMaxy WhatsApp Commerce can automatically engage customers who respond to ads. This may include sending instant replies, sharing product catalogs, or offering personalized recommendations. This enhances the customer experience and drives conversions.
- Analytics and Performance Tracking:
WebMaxy WhatsApp Commerce provides wide analytics tools that track the performance of WhatsApp Marketing Campaign in real-time. Businesses can monitor key metrics such as click-through rates, conversions, and customer engagement stages, enabling them to refine their strategies and optimize their campaigns for better results.
- Seamless Integration with WhatsApp API:
The WebMaxy WhatsApp Commerce is fully integrated with the WhatsApp Business API.
It ensures smooth communication between businesses and customers. This integration supports features like quick replies, customer data collection, and the ability to initiate conversations from ads, creating a cohesive marketing funnel directly within WhatsApp.
- Multi-channel Support:
Other than WhatsApp, WebMaxy supports integration with other digital marketing channels, allowing businesses to create omnichannel campaigns that deliver a consistent message across platforms, further expanding the reach and impact of their WhatsApp ad efforts.
These interesting features make WebMaxy WhatsApp Commerce a powerful tool for businesses looking to utilize WhatsApp’s extensive user base for their marketing campaigns.
Benefits of WhatsApp Ad Campaign
Check out here, the benefits of the WhatsApp Ad Campaign offered by WebMaxy WhatsApp Commerce:
Enhanced Ad Effectiveness:
By providing tools for creating visually attractive ads, WebMaxy allows businesses to design ads that are more likely to catch the attention of prospective customers on WhatsApp. This helps in increasing the effectiveness of ad campaigns and gaining higher engagement rates.
Improved Targeting and Personalization:
The audience segmentation feature ensures that ads are delivered to the most relevant audiences. By targeting specific customer groups based on demographics, interests, and behaviors, businesses can ensure that their messages are more personalized and relevant. This leads to better customer engagement and higher conversion rates.
Increased Customer Engagement and Satisfaction:
Automated customer engagement capabilities allow businesses to respond instantly to customer inquiries and interactions. This improves the overall customer experience by providing prompt responses and personalized recommendations. This may lead to increased customer satisfaction and loyalty.
Data-Driven Decision Making:
The platform’s analytics and performance monitoring tools provide valuable insights into campaign performance. Businesses can use this data to understand what works and what doesn’t, allowing them to make data-driven decisions to optimize their ad strategies, reduce costs, and increase ROI.
Simplified Communication and Customer Journey:
The easy integration with the WhatsApp Business API allows businesses to create a dedicated customer journey from the first interaction to the final purchase. This streamlines communication flow and reduces hassle in the customer journey, making it easier for customers to get engaged with the brand and make purchasing decisions.
Broader Reach and Consistent Branding:
With multi-channel support, businesses can extend their marketing efforts beyond WhatsApp, ensuring a consistent brand message across various digital channels. This not only widens the reach of their campaigns but also reinforces brand identity, making marketing efforts more cohesive and effective.
Overall, these benefits enable businesses to leverage the full potential of WhatsApp as a marketing channel, enhancing customer engagement, improving campaign performance, and driving business growth for your business.
You can create or join WhatsApp Selling Groups based on interests, demographics, or purchase history to target specific groups of people.
Use cases
To prove the worth of WhatsApp Advertising campaign with WebMaxy WhatsApp Commerce, we can consider the below business scenarios as successful use cases. Let us discuss them one by one.
NuraSoi – A leading wellness food company from India, has executed its WhatsApp Ad Campaigns for conversions with WebMaxy WhatsApp Commerce. They received 99% message open rate with 45% conversions for every 100 leads. This result is impressive for a growing business like NuraSoi.
Halfpe.com – It’s an Indian e-commerce company giving many offers and discounts to customers on their online selling products. The company implemented WhatsApp Ad Campaigns for conversions and received almost 98% message open rate with 48% conversions for every 100 leads.
Flyberry – This is another wellness and healthy snacks company, selling its products online. Flyberry received successful returns on their WhatsApp Ad Campaigns via WebMaxy WhatsApp Campaign run for conversions for every 100 leads. They received almost 99% message open rate and 50 % conversions.
End Summary
With all the above information on WhatsApp Marketing Campaigns, you must be familiar with WebMaxy WhatsApp Commerce by now. WhatsApp Ad Campaign gives assured results. With the use of our platform, your conversion rate improves a lot. This may help you in the growth of your business. We give our all-time attention to our customers.
For any clarifications and help, you can mail us at: [email protected].
Unleash Smarter WhatsApp Ad Campaigns
Transform WhatsApp into a business driver with WebMaxy WhatsApp Commerce
Frequently Asked Questions
How do I promote my WhatsApp ads?
- Create an ad on the WhatsApp Business app with a Facebook account
- Click. …
- Select a photo from your gallery or phone, catalog item, or status to advertise. …
- Tap Next.
- Tap Log in and enter your Facebook account information.
- Set a daily budget, a duration, and an audience. …
- Use your Facebook account to select a payment method.
How do I run a WhatsApp marketing campaign?
There are several ways to run a WhatsApp marketing campaign:
Create a campaign: Go to the ‘chatbots’ section, click Create Campaign, and select a bot. You can send a campaign to your whole audience using a pre-approved template or send it for free to contacts who have interacted with your chatbot within the last 24 hours. You can also use WebMaxy WhatsApp Commerce to create your WhatsApp Ad Campaign.
Create an ad: In the WhatsApp Business app, you can select a photo, catalog item, or status to advertise, type a description, and set a budget, duration, and audience.
Send broadcast messages: You can send promotional messages to a list of potential customers. WhatsApp has a 98% open rate for bulk messages.
Use WhatsApp groups: You can create or join groups based on interests, demographics, or purchase history to target specific groups of people.
Promote your WhatsApp channel: You can share your WhatsApp channel on social media, add a link or QR code to your website, or ask your contacts to subscribe.
How do WhatsApp Ads work?
When audiences click on a WhatsApp ad, they are diverted to a WhatsApp chat window with a pre-set message or a blank chat where they can directly engage with the business. These ads can be set up through Facebook’s Ads Manager.
What are the benefits of using WhatsApp Ads?
WhatsApp Ads allow businesses to engage directly with customers, improve response times, offer personalized customer service, and raise conversion rates by allowing instant communication.
How can I measure the effectiveness of a WhatsApp Ad Campaign?
The effectiveness of a WhatsApp Advertising Campaign can be measured using key metrics such as click-through rates (CTR), cost per click (CPC), the number of conversations initiated, and the return on investment (ROI) tracked through Facebook Ads Manager.
