United States Hard Seltzer Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 3.99% (2024-2032)
According to the latest United States hard seltzer market report by IMARC Group, the market size is projected to exhibit a growth rate (CAGR) of 3.99% during 2024-2032. The witnessing several trends including a growing trend toward flavor innovation, with brands introducing diverse and exotic flavors to cater to evolving consumer preferences.
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United States Electronic Shelf Label Industry Trends and Drivers:
Trends in the United States Hard Seltzer Market
- Flavor Innovation: Brands are introducing a variety of diverse and exotic flavors to cater to evolving consumer preferences.
- Health-Conscious Options: There is increasing demand for low-calorie and low-sugar hard seltzers, reflecting the health-conscious shift among consumers.
- Premium and Craft Offerings: The rise of premium and craft hard seltzers is gaining traction as consumers seek unique, high-quality options.
- Seasonal and Limited Editions: Seasonal and limited-edition varieties are becoming more popular, driving consumer engagement.
- Expanded Distribution Channels: Hard seltzer brands are increasing their presence in bars, restaurants, and e-commerce platforms, moving beyond traditional retail stores.
Drivers of the United States Hard Seltzer Market
- Shift Toward Healthier Alcoholic Beverages: Consumers, particularly millennials and Gen Z, are opting for low-calorie, low-carb, and gluten-free beverages, making hard seltzers a popular choice.
- Alternative to Traditional Drinks: Hard seltzers offer a refreshing alternative to traditional beers and cocktails with fewer calories and reduced sugar content.
- Convenience and Portability: As ready-to-drink beverages, hard seltzers are pre-packaged and portable, ideal for social gatherings, outdoor events, and on-the-go consumption.
- Year-Round Appeal: Hard seltzers are versatile and can be enjoyed year-round, attracting casual drinkers looking for an alternative to stronger alcoholic drinks.
- Alcohol Moderation and Low-ABV Trend: The rising focus on alcohol moderation and the popularity of low-ABV beverages are boosting hard seltzer sales.
- Increased Competition and Innovation: Major beverage companies are expanding their product portfolios to include hard seltzers, driving increased competition and product innovation.
- Better-For-You Positioning: Hard seltzers are marketed as a healthier alcoholic choice, which has broadened the consumer base and fueled market expansion across the U.S.
United States Electronic Shelf Label Industry Segmentation:
The report has segmented the market into the following categories:
ABV Content Insights
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
Packaging Material Insights
- Cans
- Glass
- Others
Distribution Channel Insights
- Supermarkets and Hypermarkets
- Online Stores
- Others
Flavor Insights:
- Cherry
- Grapefruit
- Mango
- Lime
- Others
Regional Insights
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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