Qatari fashion, deeply steeped in tradition, embraces abayas as a significant part of every Qatari woman’s wardrobe. What was once a modest black cloak has now transformed, incorporating vibrant colors, intricate embroidery, and opulent materials. With a burgeoning global audience, the style has evolved into a fusion of traditional Qatari artistry and contemporary fashion trends. The outcome is a stunning amalgamation of both culturally significant and fashion-forward garments, a testament to the rich heritage of Qatari fashion.
Qatari fashion is defined by elements such as hand-embroidered patterns, the use of high-quality fabrics like silk and chiffon, and modern tailoring techniques. Designers often draw inspiration from Islamic art and Qatari architecture, infusing their creations with a sense of cultural pride and identity. These characteristics have helped Qatari fashion stand out on the international stage, appealing to a global audience seeking unique and culturally rich designs.
In recent years, Qatari fashion has garnered international attention, with local designers showcasing their work at prestigious fashion events worldwide. This growing prominence is fueled by the increasing interest in Middle Eastern fashion and the efforts of brands that blend traditional elements with modern aesthetics.
Local Qatari brands are increasingly focused on attracting international clients, adding style elements to suit their tastes while maintaining the traditionally rich aesthetic of their Qatari abayas. Sckali Design’s abaya couture is celebrated for its exquisite blend of traditional Qatari artistry and modern fashion trends. This fusion creates elegant, culturally rich designs that resonate globally. Sckali Design, founded by Asma Sakil in 2009, was the first Qatari brand to participate in London Fashion Week and the Maison de Mode in Paris, New York Fashion Show and the Cannes Film Festival.
Asma has also further expanded her brand into various sectors, including fashion, beauty, home, advertising, and exhibitions. Sckali Design has achieved international recognition. The brand’s skincare line, Argansus, and cosmetic line, Sckali Beauty, follow a holistic approach to beauty and wellness by offering natural products catering to sensitive skin.
Brands like Sckali Design have also contributed to the growing global appeal of Qatari fashion and the ability of Qatari brands to compete on an international level. With a presence in high-end retail outlets like Galeries Lafayette, Fifty-One East, and Harvey Nichols in Qatar, the brand is now looking to expand into France, Morocco, and London. These expansions
Asma Sakil’s entrepreneurial spirit and dedication to promoting Qatari women in business have been widely recognized. Her achievements include numerous awards, such as the Qatar Business Woman of the Year at The Luxury Network International Awards 2020, and her brands have been featured in various international publications.
Entrepreneur women with innovative brands like Sckali Design continue to push the boundaries not only for Arab women but also for traditional Arab fashion, proving that Qatari brands can stand alongside the best international names. Sckali Design is all set to offer a fresh perspective in the international fashion arena by celebrating Qatari culture and aesthetics and sharing them with the world, one abaya at a time.
