If you’ve been in business for any period of time, you have a lot of information to share. You can put it in a book, an e-book, a blog or maybe even a podcast or a video. But how do you turn all of that information into a marketing strategy? Here are 13 ideas to get you started.
1. Look at what your competitors are doing
One of the easiest ways to get inspiration for your marketing strategy is to look at what your competitors are doing. This can help you identify what’s working and what’s not in your industry.
You can look at their social media profiles, website content, and even their paid advertising to get a sense of what they’re focusing on. Then, you can use that information to inform your own strategy.
Of course, you don’t want to just copy what your competitors are doing. But, you can use their strategies as a jumping-off point to come up with your own ideas.
2. Use Google Analytics
Google Analytics is a free tool that allows you to track data about your website. This includes the number of visitors you get, where they come from, what pages they visit, and more.
By using Google Analytics or GA4, you can get a better understanding of your audience and what they’re interested in. This can help you come up with new ideas for your marketing strategy.
For example, if you find that a lot of your website visitors are coming from Instagram, you may want to focus more on that platform in your marketing. If you find that a lot of your visitors are interested in a certain topic, you can create more content around that topic.
3. Use social media
Social media is one of the most effective ways to reach new customers and stay connected with your current ones. But, it can also be a great place to find inspiration for your marketing strategy.
Follow other businesses in your industry to see what they’re doing. You can also look at what your competitors are posting to get ideas for your own content. Just be sure to put your own spin on things so your business stands out.
You can also use social media to engage with your customers and get feedback on your products and services. This can help you identify areas where you can improve and come up with new ideas for your marketing strategy.
4. Attend a marketing event
Marketing events are great places to network with other marketers and learn about the latest trends and strategies. You can also attend workshops and panels to get new ideas and perspectives.
If you can’t make it to an in-person event, there are many virtual events and webinars you can attend from the comfort of your own home. You can also watch recordings of past events and webinars to get new ideas and inspiration for your marketing strategy.
5. Read marketing books
The marketing industry is constantly changing, and it’s important to stay up-to-date on the latest trends and best practices.
One of the best ways to do that is by reading marketing books. There are hundreds of books on the market that cover a wide range of marketing topics, from social media to content marketing to branding and more.
Whether you’re a seasoned marketing pro or just getting started in the industry, there’s a marketing book out there for you. And the best part is, you can read them at your own pace and on your own schedule.
6. Take a course
If you’re not sure where to start or what you’re looking for, take a marketing course. There are hundreds of online courses available that cover a variety of marketing topics. Find one that interests you and go from there.
You may find that the course is all you need to get your creative juices flowing, or it may lead you to other sources of inspiration. Either way, it’s a great way to learn something new and expand your knowledge.
7. Ask your customers
Customers are the backbone of your business, and their opinions should be valued. If you’re stuck on what to do next, ask your customers what they want to see from your business.
You can ask them directly through a survey or poll, or you can ask them indirectly by looking at the data you already have. Consider using a quiz maker to create engaging and interactive quizzes that will help you gather valuable insights. For example, if you have a large social media following, you can see which posts get the most engagement and use that information to inspire your next marketing strategy.
8. Talk to your staff
Your staff is the lifeblood of your business, and they should be one of your most valuable resources when it comes to marketing. They know your products and services inside out, and they can give you an insider’s perspective on your target audience.
Talk to your staff to get their input on your marketing strategy. Ask them about their thoughts on your current marketing efforts, and if there’s anything they think you could be doing better. You can also ask them about any new ideas they might have for marketing your business.
Your staff can be a great source of inspiration, and they can help you come up with new marketing ideas that you may not have thought of on your own.
9. Create a customer persona
In marketing, it’s important to know who your customer is. A customer persona is a detailed description of your ideal customer.
To create a customer persona, think about what your ideal customer looks like, and then get specific. What is their job title? What do they like to do in their free time? What are their pain points?
The more detailed you can get with your customer persona, the better you’ll be able to target your marketing. If you’re not sure where to start, use our free customer persona tool.
Protip: Customer Relationship Management (CRM) systems help you unlock crucial insights that help you craft personas based on actual data.10. Use marketing software
If you don’t have marketing software, it may be time to sign up for some. Marketing software can help you keep track of your marketing efforts, organize your campaigns, and measure your results.
Marketing software can also help you save time and money. Instead of having to manually track your marketing efforts, you can use marketing software ,such as email outreach tools, to do it for you.
This can free up your time to focus on other aspects of your business. Marketing software can also help you save money on your marketing efforts. Instead of having to hire a marketing team, you can use marketing software to automate your marketing efforts.Instead of having to hire a marketing team, you can use marketing software to automate your marketing efforts, including implementing AI-powered chatbots to handle customer inquiries and streamline communications.
This can help you save money on labor costs, and it can also help you save money on advertising. Marketing software can help you target your marketing efforts more effectively, which can help you get better results.
11. Read marketing blogs
Marketing blogs are a great resource for staying up to date on the latest marketing trends and best practices. You can find blogs that cover a wide range of marketing topics, or you can narrow your search to find blogs that focus on a specific area of marketing, like content marketing, social media marketing, or email marketing.
Reading marketing blogs is a great way to get inspiration for your next marketing strategy. You can learn from the experts and see what’s working for other businesses. You can also get new ideas for your own marketing campaigns and learn how to improve your existing efforts.
There are tons of marketing blogs out there, so you may want to start by finding a few that you like and then expanding your list as you go.
12. Look at other industries
If you’re still stuck, look at what other industries are doing. You don’t have to be a part of a certain industry to take inspiration from it.
For example, if you’re a B2B company, you might be used to looking at what other B2B companies are doing. But you can also take inspiration from B2C companies. After all, B2B buyers are people, too.
Similarly, if you’re a B2C company, don’t be afraid to look at what B2B companies are doing. You might find that a strategy that’s common in the B2B world can be adapted to work for you, too.
13. Use the data you already have
If you are a business that has been around for a while, you have a wealth of data at your disposal. Use this data to inform your next marketing strategy.
You can look at the data from your previous marketing campaigns to see what worked and what didn’t. You can also look at sales data to see which products or services are your best sellers.
By using the data you already have, you can make sure that your next marketing strategy is as effective as possible.
Conclusion
In today’s world, there are endless ways to inspire your next marketing strategy. From learning from other companies to collecting data and listening to your customers, you can find inspiration in a variety of ways.
