One of the most vital aspects of the modern digital world is a website. A website is like the soul of a business or service. It ensures your online presence and creates positive experiences for the visitors. Whether a first website or a major upgrade, many people invest heavily in creating their them. They want their website to look charming and attract millions of online users.
However, after your website is created, you might experience a low or dropping traffic rate. Even the SEO ranking of your website has dropped in the recent past. However, this is not an issue to panic. A thorough audit of your website can provide you with insights into what’s going wrong. The SEO audit can be conducted by an expert website developer. With proper information and techniques, you can ensure your website’s online growth and presence.
Keep reading this article to learn how you can conduct an SEO audit for your website.
Top 6 Ways to Conduct an SEO Audit for Your Website
Conducting an SEO audit of your website can be very beneficial. However, performing this critical task isn’t easy for layman users. It requires extensive knowledge of search engine algorithms and SERPs. Don’t worry; you can engage an SEO expert who can transform your website’s performance in no time. With the right strategies and tools, your website will rank higher and attract higher online traffic.
That being said, let’s delve deeper to learn about the top ways to conduct an SEO audit for your website.
1. Check Indexing Issues
One of the top ways to conduct an SEO audit for your website is to check indexing issues. Websites that are plagued by indexing issues receive lower SEO ranks on search engines. Sites can also become unavailable due to these issues. Conducting an SEO audit of your site is the most certain way of fixing them.
Some of the indexing issues include 404 errors, broken redirects, duplications, and pages with thin or no content. They can also include server errors and incorrect use of canonicals. Identifying indexing issues on your website can be complex. However, engaging a skilled SEO auditor can let you identify your website issues. You can hire professional SEO services Dubai to get help in analyzing indexing issues and fixing them for higher SERP ranks.
2. Run a Crawl of Your Website
One more way to conduct an SEO audit for your website is to run a crawl of your website. In practice, search engines send out a team of bots to crawl your websites. These crawlers are like digital spiders that find new, updated, and relevant content on your website. When these crawler bots find what they are looking for, they submit the results to search engines for relevancy.
However, in case the website is inconsistent, the crawlers will report negative results. An SEO audit can be beneficial for this purpose. Website auditing companies have tools to crawl your website with their highly advanced tools. Once they crawl your website completely, they can generate a report that contains what’s relevant and what’s irrelevant. With such a report at your disposal, you can incorporate positive changes to make your website SEO-friendly.
3. Inspect Duplications
Another way to conduct an SEO audit for your website is to inspect duplication. Website content and link duplication can be very problematic for SEO rankings. An audit performed through an expert can identify a lot of duplications on your site. They can include keyword cannibalization, content duplications, page copies, and more.
They can also include duplicate links, redirects, and URLs. In such a case it is necessary to remove or replace such duplications. Having duplications on your website can negatively affect your website’s SEO ranking. This is why you must perform an audit of your site and fix duplication issues to improve its SEO rank.
4. Implement Mobile-Friendliness
One more way to conduct an SEO audit for your website is to inspect and implement mobile-friendliness. When websites are mobile-friendly and responsive, they rank higher easily. This is because the majority of people today access websites using mobile devices. Web crawlers of search engines like Google, require websites accessibility with mobile devices for crawling and indexing.
Some steps to do this are by improving your site structure, the UI, and the UX. You must also implement a responsive design that can adapt to mobile devices’ native resolution. A lot of steps to make your website mobile-friendly can be complex for layman users. However, with the assistance of SpiralClick SEO professionals, you can make your website as mobile-friendly as possible.
5. Analyze Website Speed
Another way to conduct an SEO audit for your website is to analyze its speed. Website speed is crucial for higher SEO rankings and to attract online traffic. When websites load slower, no one wants to visit them again. The mere impression of slow-loading pages and images can negatively affect your website’s online organic traffic.
However, you can resolve this issue easily with an SEO site audit. SEO auditors have the expertise, knowledge, and tools to identify the root causes of slow website speeds. Some issues include high latency, low bandwidth, redundant codes, excessive ads, outdated CMS, and more. Once you find the main issues, you can implement fixes to resolve them effectively. Remember, a faster-loading website can rank higher in the search engine results.
6. Monitor and Improve Your Rankings
One last and efficient way to conduct an SEO audit for your website is to monitor and improve its ranking. This is a very crucial aspect of maintaining your website functionality and SEO rankings. Many business owners make flashy websites. Once it’s created, they forget about its maintenance and overhaul over time.
However, you shouldn’t make this mistake for your site. With the assistance of SEO experts, you can implement robust monitoring tools for your website. Such solutions and applications will let you monitor the visibility and ranking of your website in real time.
Boost Your Website Performance with SEO Audit
SEO audits provide comprehensive reports of a website and its online ranking. You can get a picture of what’s wrong with your website. Many people engage SEO experts to conduct a site audit. With the right tools and expert guidance, you can rank your website higher on the SERPs. With high SEO rankings, you can be certain to receive organic traffic and increased revenue.
Learn more: Common SEO Scams You Need To Avoid At Any Cost
