It is rightly aid that a picture speaks a thousand words. In the era where, we do most of the talking with our pictures on social media, imagine the impact a video can create. We often come across advertisements where the product does all the talking and it still compels us. It is the power of a product video. A product video is a way to promote your product by connecting your audience to it powerfully and emotionally. However, it is not an easy feat to create a product video that engages the audience. It requires expertise, creativity, and the right resources.
Here comes the role of a professional product video production company. Now the question arises, which company should you choose? How to select the perfect product video production company for your brand? Should it be a creative agency or a niche agency? Too many questions, right?
Don’t worry, we’re here to make your life easier by guiding you through the process of finding the perfect product video agency to bring your vision to life.
The Power of a Professional Product Video
Before we look at how to select the right product video production company, it is important to understand that why we need to invest in the process. You must remember that professional product video agency can make or break the deal. A high-quality product video can:
1. Boost Conversion Rates
Making an engaging video is the secret sauce to increase your conversion rates. Your video must make your product’s features and benefits clear to the audience so that you catch their attention and make them stay.
2. Enhance Brand Identity
A video made by a professional product video agency enhances your product by showcasing its USP by keeping your brand identity in mind. It is like a visual treatment to the eyes that leaves a lasting impression, strengthening your brand identity with every frame.
3. Increase Online Visibility
In the era of trends and viral videos, online presence is really important. A product video company makes sure that the videos they create are SEO friendly and rank higher on search engines, which means more they catch more attention.
4. Clarify Complex Products
Do you have a product with complicated features or minute details? These complications may be simplified into an interesting story by using an explainer video creator. Customers will find it simpler to comprehend and value the subtleties of your offering as a result.
Now that we have discussed the need of having a product video agency, let’s explore the types of product video production agencies that are available in the market.
1. Full-Service Production Agencies
They agencies offer end-to-end services, from concept development and scriptwriting to filming, editing, and post-production. They handle everything in-house, making them ideal for businesses looking for a comprehensive solution.
2. Specialized Video Production Agencies
They specialise in animations, explainer videos, or live-action demos. If you have specific needs, they are the great choice for you.
3. Creative Boutique Agencies
They are small agencies that focus on high-quality creative content. They take up less work at a time so that they can focus on your work in a more personalized and innovative way.
4. Animation Studios
If you’re looking for animated explainer videos or motion graphics, animation studios are your go-to. From visually engaging videos to easy-to-understand animations, they can simplify complex concepts.
5. Content Marketing Agencies
These companies incorporate the creation of videos into a more comprehensive content marketing plan. They can produce a number of videos that can boost SEO, promote your marketing initiatives, and encourage interaction on many platforms.
Steps to find the ideal product video production company for your needs.
· Define Your Goals and Budget
First and the foremost step of finding a product video production company is defining a budget as per your pocket and needs. Your also goals determine your budget. For example, if your product is complex and you need to explain it simply to the audience or launch your product, it might need an agency with high-expertise and writing experts. However, if you simply want to make an explainer video of your product, your work might get finished in a limited budget.
· Research and Shortlist Agencies
After you have done allocating a budget, research for the agencies that specialize in product video production. Visit their website and social media to look for their portfolio and work. Also, check the reviews of the agencies before shortlisting them. Create a shortlist of agencies that impress you with their previous work and align with your vision.
· Evaluate Their Portfolio
An agency’s portfolio is a window into their capabilities and creativity. Pay attention to the following:
· Quality of Work
· Storytelling Ability
· Style and Tone
· Diversity
· Request Proposals and Quotes
After you have shortlisted few of the agencies that cater to your needs, request detailed proposals and quotes from the agencies. Compare various agencies based on the terms of scope, timeline, and cost. Request creative and financial proposals separately to ensure that there is no hidden cost involved in the process and how they visualise your brand.
· Fix meeting with the agencies
Without one-to-one communication, you can’t assess the ability of an agency to meet your vision. Talk about the ideation and scripting process, editing and production, collaboration, support needed while having a pitch meeting so that you both are clear of each other’s expectations. Having a pitch meeting makes you understand the process of product explainer video making and product video editing services that the agency provides.
· Evaluate Their Post-Production Support
Post-production support, such as video editing services and revisions, is crucial. Ensure the agency provides comprehensive post-production support to refine and perfect the video. This includes color correction, sound design, and any necessary revisions based on your feedback. Then, only finalise the product video agency.
Let’s sum up
Choosing the right product video production company is pivotal for your brand’s success. To find an agency that truly understands your vision and has the expertise to realize it, follow these steps. A well-crafted product video is a valuable investment, capable of boosting your brand’s visibility, engagement, and conversion rates. Take your time, conduct thorough research, and select the agency that best aligns with your goals. The perfect product video to elevate your brand is just around the corner!
