In 2024, the global mobile gaming market was valued at USD 102.7 billion, with expectations to grow to USD 184.8 billion by 2030, advancing at a CAGR of 10.4%. This growth is driven by the rising adoption of advanced gaming technologies and an increasing number of smartphone users. Additionally, the booming popularity of esports and the expansion of 5G technology are significantly enhancing data speeds, thus boosting the demand for mobile games. Higher per-capita income also enables more consumers to purchase smartphones, increasing the gamer population.

Companies within the mobile gaming market are diversifying their portfolios, expanding genres, regularly updating games, and exploring new regions through strategic partnerships and acquisitions. Notably, even non-gaming companies are entering the mobile gaming space, attracted by its profit potential. For instance, in 2021, Netflix began testing games like Stranger Things: 1984 and Stranger Things 3 within its app for Polish users.

In recent years, the esports sector has seen remarkable growth, with increases in both viewership and revenue. While a key driver has been the growth in viewership, other revenue sources beyond direct donations are contributing to the rise.

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Key Insights

  • Platform Dominance: Android held over 45% of the revenue share in 2024, fueled by a robust selection of Android-based games.
  • Demographic Shift: The 24–44 age group captured a 50% market share, driven by high smartphone adoption and demand for advanced features catering to gamers.
  • Female Gamer Influence: Increased female interest in gaming has led media companies to introduce new, targeted game offerings.
  • Freemium Model Growth: The freemium model, where gameplay is free but monetization occurs through in-app purchases, is expected to grow at a CAGR of over 40%.
  • Regional Market Shares: North America led the mobile gaming market with a 55% share in 2024, supported by high smartphone usage and a strong gaming culture.
  • APAC Expansion: APAC is forecasted to grow at a CAGR of over 10.8%, with China’s expanding middle class and smartphone access as key growth factors. By 2025, APAC’s internet penetration rate is expected to reach 54.4%, further supporting mobile gaming growth.

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