You would have heard a saying that a picture is worth one thousand words
You would love interacting with visuals instead of words.
The importance of images on E-commerce, Travel and media websites has been increasing with time. As per experts, at least 64% of websites are comprised of images. Let’s suppose that you can reduce the size of these images without reducing the image quality.
In that case, it will have a direct and positive impact on the page load speed and user experience of website visitors. If you are new to image optimization terms and how they work,it is the right time for you to hire a SEO service agency. These experts have a lot of knowledge about image optimization, and they can be your best bet to learn new things.
What do you mean by image optimization?
Optimizing web images delivers the best quality images in the right dimension, format size, and resolution while keeping the minimum possible extent. Image optimization can be done in diverse ways. Whether resizing the images, coaching or compressing the size, everything is possible with SEO service agency.
Benefits of image optimization
Better user experience
The presence of images is sometimes even more critical as compared to written content. It is especially true in the world of social media. Appealing, quick-loading images have been attracting and engaging users. You can easily enhance your user experience by hiring an SEO company in Pune. The experts here will help you in formatting images. as image modifications often reduce the quality, which will have a positive effect on the visitors to your content. You are hoping you can stay away from such risks as these experts have the right tools that will not be a problem anymore. You can use tools to customize the images and make them more suitable for social media. Finding the best image converter for the needs and the host of online video converters is essential.
Minimum storage space on the server
While optimizing images, you must strike a balance between file size and quality. That is because it is essential to get high-quality images for any website.
DIY projects do not always work out. and hence these activities can be outsourced to SEO companies.
There is also another benefit of having small-sized images that require less storage on the server, which saves you money and also allows you to focus on other expenses: the disk space is the amount of data that your web host allows.
If the website contains several photos and media files, it will need disk space equal to all the files combined. But the right combination of file format and compression type can reduce the size of the image by around five times. It is because optimized images are generally exceedingly small compared to unoptimized ones, which require minimum space. It means that you can store the photos more cheaply with less hardware and minimum cloud storage, and the benefit will depend mainly on how many thumbnails you are optimizing.
Quick backups
One of the best ways to ensure the safety of your website is to perform regular backups. It takes time to create engaging content, and you do not want to have to start again from scratch in an emergency. Backups are complete lifesavers if the case of loss of data or security breach. These issues can quickly arise because of hacking but also accidental deletion of the content. Even migration to a new web host would necessitate a recent backup of the content. It means everything, including the images. But no matter what the situation, it should take at most a few minutes to get that backup ready to go. If you are worried about backups, then you can be stress-free as a digital marketing agency can help you with the backup issue. At the same time, the experts at the digital marketing agency will also help you with creating backups quickly. Image optimization is essential for SEO but also for its continuation in the event of a disaster or a change of web host.
Better search result rankings
The primary aim of image optimization is to rank higher on the search engine result pages; it can be achieved easily. Your website will be more visible if it ranks higher in search engine results. Image optimization helps with this. Relevant images would provide search engines with extra contextual information for the website. But if they are not optimized, the images can hurt instead of helping them. It is the only reason you should contact a digital marketing agency, as they will help with better search ranking results.
Minimum bounce rate
The bounce rate refers to the users clicking on the website and leaving without any interaction. It is a main factor that you cannot ignore, when working to improve the website. High bounce rates are alarming for your business. Anything that can minimize this metric is essential to the success of the online business. There are several reasons behind huge bounce rates, but the main reason for this would be the slow loading of the page. If your page is loading very slowly, then you can be stress free as digital marketing experts have got your back. These experts understand everything related to bounce rate and will ensure that your company website does not have a high bounce rate.
More traffic
Paying attention to images SEO will ultimately drive more traffic to the website. It is because by optimizing the images, you are improving the speed, quality, and relevance of the content. This will affect the success with which your photos are discovered, crawled, and indexed. To get more traffic to your website, you have to rank high on Google, and to rank, you can hire experts offering digital marketing services. Hence these are the benefits of image optimization, and you should not ignore them if you want to rank high on the search engine result pages.
