Salesforce is a popular customer relationship management (CRM) platform used by many nonprofit organizations to manage donor data, track fundraising campaigns, and organize program activities. Here are some current Salesforce Nonprofit Trends:
Increased use of AI and automation
Nonprofit organizations are increasingly using AI-powered tools and automation to streamline their fundraising and marketing efforts. With Salesforce’s Einstein AI, nonprofits can analyze donor behaviour and create personalized campaigns that increase engagement and donations.
Focus on donor retention
Nonprofits are putting more effort into donor retention as opposed to just acquiring new donors. Salesforce’s Nonprofit Success Pack (NPSP) includes features like donor segmentation, personalized communication, and automated follow-ups, all of which help to increase donor retention rates.
Remote work and virtual events
With the pandemic forcing many nonprofits to shift their operations online, Salesforce has adapted by introducing features that allow nonprofits to manage virtual events, fundraising campaigns, and remote teams. The platform’s mobile app and cloud-based infrastructure also make it easy for nonprofit staff to work from anywhere.
Collaboration and partnerships
Nonprofits are increasingly collaborating with each other and with for-profit organizations to achieve their goals. Salesforce’s NPSP includes features that make it easy to manage and track these partnerships, including joint campaigns, fundraising efforts, and shared resources.
Data privacy and security
As data breaches become more common, nonprofit organizations are prioritizing data privacy and security. Salesforce has robust security measures in place to protect nonprofit data, and its compliance with data protection regulations like GDPR and CCPA makes it a trusted platform for nonprofit organizations.
To leverage all these trends connect with one of our best Salesforce consultants today!
