It is becoming more common to buy stuff on the internet. Especially with the COVID-19 pandemic, when everybody had to be isolated 24 hours. People and businesses had to adapt to transitions online, something that was predicted years forward, with the technology development.

With the adaptation, commerce had to improve their digital presence to attract more clients for the business, especially with the several contents received every day. Marketing techniques were used to accomplish this aim, looking for traffic organic or paid.

What is the difference between them? Is it better to get paid or organic traffic? Each one has its benefits and can bring different results to your business. Discover more about it and check it out which one is better for you!

Paid traffic

Paid traffic means that you pay for announcements to attract people to your page. You can pay for social media tools, such as Facebook, Instagram or TikTok, to deliver your post to a target public, for example.

Benefits

This strategy is used by some ecommerces, with investments of different prices. Everything depends on how much you have to invest, what is your strategy and who is your public. 

Without a strategy, it can become a waste of money. However, with a defined strategy, it can bring some benefits:

  • faster results: when you pay for a post, your message will be delivered instantaneously. If it catches the attention of the users, people can buy more and more products you offer; 
  • more visibility in a short time: with the right message and the right approach, you can make people remember you in the long term, whenever they need to hire your service. The fast social media deliver your message, your company can have more visibility in a short time;
  • automated process: one of the benefits of paid traffic is that, once you set the preferences of your audience, you do not have to worry about changing it much.

The paid traffic is a choice of many companies, once the prices are flexible, and it is easy to set the preferences, even though you must have a strategy for a long term to achieve permanent results.

Organic traffic

Another way to get traffic is organically. Through an SEO strategy, you can rank your website on Search Result Page. On the other hand, the results are not as fast as on paid traffic, appearing only in the long term.

Benefits

Several marketing specialists recommend SEO strategies, once it can bring many benefits:

  • promotion of the business: organic traffic is maintained by recommendation. Google recommends the post to the viewers, while the viewers recommend it to their friends and family. This creates a chain of recommendations, making your business be a reference on the market;
  • authority: Google is the main search tool on the internet. Showing your relevance to Google can keep your business ahead of your competitors; 
  • attraction of more clients and more sales: organic traffic is the result of a strategy targeted to a specific group interested in your product or your service, increasing the chances of a close sale.