As the internet continues to evolve, web design trends also change rapidly. For businesses in Houston, having a well-designed website is essential to stand out in a crowded online marketplace. However, it can be challenging to navigate mainstream design trends while still creating a unique and engaging website.
For a web design company in Houston, it’s important to keep up with current design trends and figure out ways to make your work stand out from competitors. With so many competitors vying for attention and new trends emerging daily, staying ahead of the curve can be daunting.
Understanding and effectively employing current mainstream design trends is essential for those who want to make their website stand out. In this article, we’ll explore some strategies for standing out in a crowd and creating visually appealing and functional websites.
How should you Handle Design Trends that have become too Popular?
Adopting certain universal design trends, such as minimalism and mobile-first design, is important when there is clear and measurable evidence supporting their efficacy. However, some design trends prioritize increasing website engagement over improving the web.
Some examples of trends are Facebook Messenger pop-ups and hero sliders on website homepages. Once these become popular and are included in design trend lists, people will start seeing them in many places within a few months.
What Options do you have When You Discover a New Design Trend Claims to Yield Significant Outcomes?
1. Stick with What Works and don’t Pay Attention to it
Consider choosing this option for the following reasons:
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You Focus on Website Projects with Short Time Projects
If you are a website builder who hands over the finished product to clients and then moves on to the next project, it’s important to avoid experimenting with temporary design trends. Since design trends frequently change, leaving your client with an outdated website is not wise. This is because one of three things is likely to happen:
- The company will keep the outdated feature unchanged and may need to realize it is causing decreased conversions.
- After the launch, they will ask you to help remove the feature and may not be pleased about needing a redo shortly.
- They will ask another designer for help because they are unhappy with being placed in this situation.
If your client has no solid reason to follow a popular design trend, advise them against it. It’s important to understand that some trends don’t last long, and relying too much on them can cause banner blindness. Encourage them to stick with what has worked in the past.
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You are Creating or Redesigning a Website for a very Reputable Company
When creating a website for a well-established company with a loyal audience and a proven track record, it’s important to be cautious about following trendy design elements. The current mobile homepage is designed to be straightforward, stylish, and easy to use. If the designer incorporated a video background into the heading or interrupted the user’s browsing experience with an advertisement for a free ebook, it could disrupt the site’s flow.
It’s essential to carefully consider any changes to the design and their impact on user experience. Houston web design company advises that when creating a brand that prioritizes consistency and convenience, it is best to avoid following short-lived trends.
2. Consider Adopting the Trend, but be Cautious About the Level of Market Saturation
Sometimes it’s okay to follow design trends, especially if they have been proven effective and are still gaining popularity. However, there are also instances where it’s best to avoid them. If you decide to utilize a trend, remember that you can’t simply implement and ignore the design.
The design choices on this mobile site need to be updated and should have been updated by now.
- The background’s vertical typography should be removed. While it may enhance the desktop site’s texture, it only becomes a confusing distraction on mobile.
- The designer should prioritize mobile-first design to ensure a consistent user experience since the desktop site’s animation does not carry over to mobile.
- The mobile site has layering errors, causing text to overlap and some call to action buttons missing.
Utilizing short-term design trends for certain websites is acceptable, but monitoring them is crucial. For instance, a website design company in Houston can try out striking typography and vibrant colors if the target audience comprises mostly millennials. Nevertheless, it’s essential to distinguish when the trend is overused or outdated since that may influence user experience and conversions in the future.
3. Move in a Direction that is Similar but not the Same
If a design technique or element becomes popular quickly and widely, it has more value than making a design look better or increasing conversions. Try to figure out why it has become so popular. If you understand what makes the trend popular, you can use its strongest aspects, customize it to your needs, and create something lasting.
If you want to create a successful website design, you can incorporate popular design features such as interactive transitions or flat icons, while also adding your own unique twist. Try focusing on the wireframe rather than trying to copy the visuals. This will help you create something familiar to users but also allows you to differentiate yourself from others.
The Bottom Line
Regarding website design, it’s best to avoid short-lived trends and stick with what has worked. It’s important to consider how any changes will impact user experience before deciding. It is also possible to adopt popular design elements but customize them to create something lasting. For assistance in website design, contact a web design agency in Houston for help creating something that stands out from the crowd.
