Local service ads in san diego (LSAs) are a relatively new advertising format offered by Google to help small businesses connect with customers in their local area. LSAs are pay-per-lead ads that allow service providers to advertise their services directly to potential customers who are searching for them online. These ads are displayed at the top of Google search results, above the organic search results and the traditional pay-per-click (PPC) ads. In this article, we will explore what LSAs are, how they work, and why they are important for small businesses.
What are Local Service Ads (LSAs)?
Local Service Ads are a type of online advertising format that is specifically designed for service providers. These ads appear at the top of Google search results when a potential customer searches for a service provider in their local area. For example, if someone searches for “plumbers in Los Angeles,” the LSAs for plumbers in that area will be displayed at the top of the search results.
LSAs are different from traditional PPC ads in several ways. First, they are not based on keywords. Instead, they are based on the type of service being provided and the location of the service provider. Second, LSAs do not require a landing page. When a user clicks on an LSA, they are taken directly to the service provider’s Google My Business (GMB) profile, where they can view the provider’s reviews, services, and contact information. Finally, LSAs are pay-per-lead ads, which means that the service provider only pays when a potential customer contacts them through the ad.
How do Local Service Ads work?
LSAs work by connecting potential customers with service providers in their local area. When someone searches for a service provider on Google, the LSAs for that service and location will be displayed at the top of the search results. The LSAs will show the name of the service provider, their rating, the number of reviews, and their location. The LSAs will also display a phone number that the potential customer can use to call the service provider directly.
To participate in LSAs, service providers need to create a Google My Business profile and verify their business with Google. They also need to undergo a background check and provide proof of insurance and licensing. Once approved, service providers can create an LSA campaign by setting a budget and selecting the services they want to advertise. LSAs are priced on a per-lead basis, which means that service providers only pay when someone contacts them through the ad.
Why are Local Service Ads important?
LSAs are important for several reasons. First, they are an effective way for small businesses to connect with potential customers in their local area. By appearing at the top of Google search results, LSAs can help service providers stand out from the competition and attract more leads. Second, LSAs are easy to set up and manage. Unlike traditional PPC ads, LSAs do not require a landing page, and service providers only pay when someone contacts them through the ad. This makes LSAs a cost-effective way for small businesses to advertise online.
LSAs are also important because they help to build trust with potential customers. When someone clicks on an LSA, they are taken directly to the service provider’s Google My Business profile. This profile displays the service provider’s ratings and reviews, which can help to build trust and credibility with potential customers. In addition, LSAs require service providers to undergo a background check and provide proof of insurance and licensing. This can help to reassure potential customers that they are dealing with a reputable service provider.
Finally, LSAs are important because they provide valuable data and insights. Service providers can track the performance of their LSAs through the Google My Business dashboard. This dashboard provides information on the number of leads generated by the ad, the cost per lead.
