Currently, approximately 60% of internet traffic comes from mobile devices. With the vast majority of people increasingly using their phones to search the web, businesses should invest in mobile-friendly websites to reach wider audiences.
Business owners frequently turn to agencies for web development and content marketing services to create mobile-friendly, responsive sites that yield stellar results and secure high rankings on SERPs. By partnering with a distinguished white-label reseller agency like Rocket Driver, your agency can not only meet but exceed client expectations.
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What Does Mobile Friendly Mean?
“Mobile-friendly” means websites display different versions of content according to the device being used. Since mobile devices have different screen sizes compared to desktops, the website adjusts accordingly, allowing users to enjoy a better viewing experience.
A mistake that many developers make is designing responsive websites without considering other factors, such as easy navigation, loading speed, readability, and so on. With our attention spans reducing to 47 seconds, it’s no surprise that audiences want reader-friendly websites to easily read the content detailing what a brand has to offer. Plus, they want to navigate the content on the go, using mobile devices!
Marketers need to approach mobile-friendliness as a much more holistic endeavor to craft the ideal overall experience for the target audience. On top of responsive websites, the content must also be mobile-friendly and in formats that are attractive to modern mobile users, i.e., all of us.
Mobile-friendly content also has features and programs specific to the device with optimized CTAs, such as click-to-call or tap to initiate a WhatsApp conversation. Let’s explore some ways you can craft easy-to-understand, readable, and impactful content for mobile readers.
The Bite-Snack-Meal Approach
While mobile traffic comprises several kinds of readers who read word-for-word, skim, or alternate between reading and skimming, estimates show visitors tend to spend less than three minutes on a web page, on average.
The ‘bite’ stands for catchy headlines that pique readers’ interest to encourage them to explore further. Craft small but effective titles and headlines, ideally under six words, so readers can easily absorb and comprehend the information. Adding the focus keyword descriptively at the start of the title can also help improve discoverability and ranking.
‘Snack’ is the next part of the content, referring to the introduction. Craft strong introductions that comprehensively cover the gist of the content so readers know what the content is about.
Since most mobile readers only see a few paragraphs to judge whether they should keep scrolling further, the introduction must be compelling enough to hook readers, urging them to dig deeper and engage with the ‘meal,’ which refers to the full content on the web page.
Content Chunking
Owing to the smaller screen size of mobile devices, reading huge chunks of text can be a nightmare. Make things easier for readers by strategically structuring the content. Creating snackable content and improving post structure with chunking—using short, snappy, meaningful paragraphs—can make the web page more appealing for mobile readers.
But make sure you don’t beat the rhythm and style out of the copy to make it mobile-friendly. Shorter copies don’t have to be boring, necessarily. Instead of addingfluff, use simpler, easier, and fewer words to ease the reading experience. Big words don’t make a brand sound smarter. So impress readers with content that can be read and understood quickly and easily.
Multimedia
A plethora of mobile-friendly animations, videos, infographics, images, and other types of media can be added to chunk content and enhance reading on mobile devices, but don’t overdo it. Theymake the content appealing and make it easier to digest.The trick is to offer the most valuable information right after the multimedia because eye-tracking studies have revealed that readers pay more attention to graphics and images.
Research further confirms that visuals are processed up to 600% faster than text, which implies readers understand the content better when text is paired with visuals.Ensure the quality and size make it negligible to read on small screens, especially for charts and graphs. Adding images and videos not only piques the interest of 56% of consumers but also increases the chances of the content showing up in search results.
Motivated Scanning
When it comes to web content formatting, white space is the Holy Grail that no one should ignore. A study showed that people are motivated to scan even lengthy pages if they have descriptive, discernible headings with content that’s chunked properly.
White space is an incredibly helpful tool for designing content for motivated scanning. It also leads readers to the most critical points in the content. You can also use numbered and bulleted lists, subheads, and shorter paragraphs to create the desired white space.
Consumption Patterns
The manner in which users consume content on desktops varies significantly from mobile devices. Research indicates that website visitors tend to scan phone screens in specific patterns. Keep these insights in mind when crafting content. Some prevalent patterns include commitment, bypassing, marking, spotted, and layer-cake.
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About The Author
Jade T. is a digital marketing specialist who writes content about all things SEO. She keeps herself updated and encourages businesses to adapt to the evolving digital marketing landscape. She enjoys watching movies and listening to podcasts related to different niches in her spare time.
