Backlinks are links to one website that point to another website. They are also known as inbound or external links.
Your backlinks are the top search ranking factors for Google. The more high-quality backlinks your website gets, the higher the chance of your site ranking.
Why are backlinks important for SEO?
Backlinks are precious for SEO (Social Media Optimization). The sites with the most backlinks tend to rank higher on Google.
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Backlinks can:
1)Improve rankings-Google considers backlinks one of the most important signals for ranking content.
Because Google views external links as popularity votes for a website or webpage, a strong correlation exists between sites with high-quality backlinks and rankings.
You can have a lot of backlinks from spam and low-quality websites, But they won’t be as valuable as a few backlinks from authoritative sites relevant to your business.
2)Boost your credibility-getting links from authoritative sites boosts the trustworthiness and credibility of your site. Also, pay attention to your referring domains, i.e., the number of parts that links to you. Having varied backlinks from different sites shows that you’re trustworthy.
So, backlinks are great for SEO. And backlinks are also beneficial when key industry publications link to and acknowledge you. Using the Backlink Analytics tool, you can also check the Authority Score of any website which links with you.
3)Help Google find new pages-Backlinks also help Google to find your content.
When Google follows a backlink to a new page, it crawls it to discover all its links.
Using an internal linking strategy is best, which means pages on your site link.
4)Send referral traffic to your site– Referral traffic means traffic from those visiting your site via other websites without searching for you on Google. They were “referred” by another source like backlinks.
- Benefits of referral traffic include:
- Increased brand recognition
iii. Introduction to new audiences
- Opportunities for new qualified leads
- Improved authority from backlinks
Ways to Get Backlinks to Your Site:
Here are a few impactful link-building strategies to get started:
Creating Unique Content
One of the ways to get backlinks is to create content that is unique and interesting which people will like and want to link to.
To create great content, you must ensure it is optimized for search engines. Most people looking for references start with a simple Google search. Therefore, appearing at the top of the search results will improve your chances of getting more backlinks.
Here are a few best practices to follow:
- Perform proper keyword research
- Use your chosen keywords in your H1, headings, and body of the page
- Cover the topic comprehensively
- Use short paragraphs and sentences for better understanding and readability
- Link to a few related pages on your site
Use HARO to Respond to Journalists’ Requests
Help a Reporter Out (HARO) is another excellent and useful way to start link building. It connects journalists with the sources. And if a journalist uses your content as a source, then there’s a good chance that they’ll also provide a link.
Responding to requests and providing helpful information is a compelling way to gain authoritative backlinks. You could build your site’s credibility and ranking in Google’s search results.
Write Strategic Guest Posts
Generally, sites exchanging guest posts will provide one valid link to each other in their respective positions. Along with gaining a backlink, you can gain great exposure.
Analyze Your Competitors’ Backlink Profiles
It’s also possible to target backlinks that your competitors have already earned.
If you create interesting content that’s better than theirs, you can convince site owners to link to your site instead of your competitor’s.
Conclusion:
Therefore, in order to get higher rankings, traffic and credibility for your website, backlinks creation is very essential. But it must be kept in mind that the backlinks must be created from authorised websites and not from spam sites because those backlinks would not be useful rather they will be harmful for our site. Hence, backlinks must be obtained from authoritative sites as they will help in increasing the trustworthiness of your website. It will also help in referring domains. Unique content creation, guest posts and digital PR will also help in getting backlinks for your site.
