Wine has a class & sophistication that gives you an extraordinary experience every time. It comes in too many varieties & plenty of qualities to explore. Well, if you are searching for the best wine marketplaces online and want to understand their mobile app user growth rate, Vivino will be your perfect choice. Vivino is the largest wine marketplace that has built a community of millions of wine users worldwide. With more than 12 years of experience, they have been empowering wine lovers to enjoy the authentic taste of wine.
However, developing this worldwide community was challenging for Vivino; that’s why they approached us to be their tech partner. We, Sphinx Solutions, helped Vivino stand out & reach 60 million global wine users by developing a robust application. As the leading application development company, we always aim to build a mobile application that has in-depth information & data stack. For Vivino, there is no exception.
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Our innovative approaches & agile development techniques have enabled the app to deliver up-to-date wine information & complete catalogs with customer reviews & pricing. Moreover, for customer convenience, this app can also utilize crowd-sourced data to customize popular wine recommendations. Continue reading to know how we built the USA’s most downloaded wine app for Vivino.
How Did We Make The App Lucrative?
Vivino had a concept of making a feature-packed app by which users can buy the best-in-class wines with ease. Making a highly scalable and secure application with OCR features was difficult. Apart from that, Vivino also wanted to add a tracking feature to their application that will keep wine tasted, rated & purchased records.
Our developers precisely understood Vivino’s all project requirements and started developing an app from scratch. To build a robust online wine marketplace, adding unique features is essential. Here are the 4 most crucial features that help wine businesses grow. They include:
- Intuitive App Builder:
Developing & handling your wine on complex eCommerce can be very time-consuming. That’s why it’s recommended to use a scalable and user-friendly app builder.
- Reliable and Secure Payment System:
eCommerce platforms provide API integrations with multiple payment processing systems. Reliable payment processors give an impressive user experience.
- Advanced Marketing Tools:
Diverse marketing tools always bring an excellent way to connect with worldwide wine lovers.
- Actionable Reporting:
Insightful reporting and data analytics help businesses find out their traffic sources & allow them to create a complete competitor analysis.
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Based on that, our community application development experts focused on smart techniques and approaches to building this top digital platform for authentic wines. During app design and development, we concentrated on the followings:
- Frictionless Buying Process
Minimizing friction in the buying process enhances the shopping experience. The frictionless buying process does:
- Offer detailed and clear product descriptions, user-friendly interface & high-quality images to make it easier for customers to buy the best product
- Allow wine lovers to self-select preferences. Customers can filter products based on wine brands, region, bottle size & quantities, etc.
- Provide live chat support to help consumers get preferred wine brands based on the preferences
- Offer multiple payment options, including debit & credit cards, PayPal, and other online payment systems that allow customers to pay securely
- Streamlines the checkout procedure by minimizing the steps required for completing a wine purchase and also accelerates the delivery processes
- Offers accurate shipping & return policies. This minimizes uncertainty & also makes every customer feel very confident about their shopping
- Personalization
Personalization takes the customer buying experience to new heights. Recommendation engines allow businesses to utilize analytics to understand their customers’ choices, preferences as well as purchase history. This analytics can also be used for offering promotional offers and product recommendations. So, whether you are a wine enthusiast or an active buyer, the personalized wine recommendations of a wine app will give you an unparalleled shopping experience.
- Human-centered Selling
Well, this is an innovative selling approach that effectively prioritizes customers’ interests, needs as well as exact pain points in the entire process of selling. This means utilizing market research and behavioral data to find out the wine preferences of customers. Online wine marketplaces must offer several options that suit multiple preferences & budgets, rather than focusing on a single wine brand or product. It also helps to make a strong relationship with potential customers and boost revenue.
Our Top-Notch Solutions
Any mobile application development is a long process and it contains a number of steps. From project planning to final execution, we use multiple approaches and techniques to fulfill all our client’s needs. Our vision was to build a platform with top-notch features that every wine lover wants. During the project design and development process, we used several technologies such as React Native for mobile app development, View JS for website development, PHP Laravel for backend development, MySQL for database, and AWS for the cloud.
Our developers designed a Vivino app with a dedicated wine scanner that helps users to get accurate wine-related information through scanning. Moreover, the wine guide will also allow users to find world-class wines & change their wine-buying process. Along with these features, our experienced developers also incorporated a review section that offers a detailed analysis of wine regions, tastes, smells and aromas, wineries & recommended food dishes that go perfectly with the wine.
In addition, Sphinx also added a unique shopping section by which users can check the prices & explore the best wine deals & add the best products to their wishlist. With an expert team of developers and smart development techniques, as a leading application development company, we completely reshaped the entire user experience, worked on back-end integrations & finally launched a feature-packed wine application on time.
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Final Words
Today Vivino is USA’s most popular and downloaded mobile application having a 60 million active user base. From design planning to implementation, our team thoroughly helped and assisted Vivino to achieve huge success. Moreover, the company also received massive appreciation from its potential customers and 2 billion investments from the top investors as well. Would you like to build an app to accelerate your business growth? Talk to our experts today.
