Mobile apps provide a lucrative opportunity for businesses to engage customers and increase profits. Creating a mobile is a big success, but your job isn’t over after the app launch. Just like another marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand consistently.
KPI means Key Performance Indicator. As the name suggests, KPIs are performance metrics and statistics for your app or business. KPI measurement tools can analyze and monitor specific behaviors, process them, and report back to you on how well your app is performing.
There are many factors you need to consider while analyzing your app performance. How many users are active? How many app downloads are there? How is your mobile app performing? Are you getting a positive result out of your app? What’s the average user cost? Read on to learn what mobile app metrics you should track to improve your app performance.
App Downloads
App downloads are considered as first KPI of how your app is performing. App downloads indicate the number of times your app is installed and important way to track the performance of your app. You need to set realistic expectations for this metric and track your app downloads over time to see how your app trends in correlation to your marketing efforts. They are great indicators of app growth and they will certainly help you improve your app performance.
Retention Rate
This key performance indicator shows the percentage of how many people continue using your mobile app over a given period of time. There are many apps in the market which are used once and never opened again. You can measure user retention over daily, weekly, and monthly segments and keep the users glued to your app consistently. If you observe the Retention rate falling too low, you should take it as a warning sign to reevaluate or improve your app performance.
Churn Rate
It is essentially the opposite of your retention rate which shows how many customers abandon your app. The churn rate metric is quite important for app developers because it focuses on the new or lower-value users too as every user is valuable. If high-value users are churning, your app needs to be addressed immediately. Focus on your app’s experience and keep users engaged to keep the abandonment rate low.
Active Users
Another critical metric you can consider is Active Users which can be calculated into two main categories: daily active users (DAU) or monthly active users (MAU). It indicates how many people are actually using the app. It indicates how many people are actually using the app. If your Active Users metric is too low, it means your app is probably not providing enough real-world value to users. To improve your app stickiness, use push notifications and update your app on a regular basis.
Session Length
Session length indicates the amount of time from when a user launches the app until they stop using or leave the app. The amount of time a user spends on your app during a single session. With the help of this metric, you can identify if the objectives of your application are being fulfilled or not.
Conversion Rate
This metric shows the percentage of app visitors who have been completely converted into regular app users. Conversion rate is the percentage of downloads or installs made by the users. Using conversion rate, you can set a benchmark and determine how successful your marketing efforts are and how well your app performing.
Hundreds of other KPIs exist, but these are some important KPIs for mobile apps that cannot be ignored. No matter how advanced technology you have used in your mobile application, you cannot expect a steady performance from it throughout. With mobile app KPIs, you can easily track your app’s ups and downs. Contact Swayam Infotech for your app development project and schedule a meeting for a detailed discussion. We will keep these mobile app KPIs and many other factors into consideration while developing a mobile application.
