5 Email Marketing Trends for 2023
Here are the five most important email marketing trends for 2023 and how to implement them now.
Trend 1: Monitor Privacy Compliance
Just like the advent of GDPR and the right to track cookies on websites, we, too, are living in a post-email privacy world.
With the launch of Apple Mail Privacy Shield in Q4 2021, email marketers are used to working with limited data. As of Apple’s update, iPhone, iPad, and Mac users can choose to hide their email addresses when signing up for apps or newsletters and hide their IP addresses from their messaging service providers (E.S.P.s). ).
This means you can’t tell when or if they opened your Email or their location. At least, not very accurately. Because Apple’s privacy protection system loads tracking images through a proxy server, it will not report active opens or may report false opens.
Apple Mail has a 57% share of the current email client market (as of July 2022), so even if your remaining 43% of opens are accurately tracked, you can’t rely on that.
What Is A Marketer Supposed To Do?
Stop relying on generic tracking methods and focus on what matters:
Who is interested in your specific offers, and what is your most popular content? Your email platform can provide detailed analytics on each user’s clicks and the most popular clicks on your emails. But also make sure to add your own UTM parameters. This allows you to understand email marketing data by campaign in a broader context, like in Google Analytics, in relation to your other traffic.
In case you utilize Sendwithus as your E.S.P., you’ll be able to spare a parcel of time by setting default UTM parameters for each layout.
Your goal is to get clicks, not opens. Clickers are your audience.
In addition to making the body of your email interesting enough to click through (#duh), try adding a quick comment at the bottom of your email. This gives somebody a reason to tap and gives important data about what your gathering of people likes, whether they tap somewhere else within the e-mail or not.
Trend 2: Follow The Right Steps
As noted above, open rates have run out. We know these numbers are never 100% accurate due to the multitude of security tools available in the messaging app. Instead, pay attention to your subscription/unsubscribe rate as a quick summary of the overall health of your list. But to get the real insights you would like to assess your mail showcasing technique, you would like to burrow more profoundly.
According to mail master Chad S. White, the key measurements to pay consideration to are the combination of first- and first-party information.
No Party Data – A.K.A. questions you ask directly to subscribers – to follow. You must follow proven email marketing strategies to get your desired result.
Specific Interests
Chad explains why you shouldn’t make assumptions:
“A good example is clothing companies that ask subscribers their gender to determine what type of product to show them… the answer won’t be as helpful as if you asked a much better question. like What kind of clothes you are interested in. IN?”
Timed Update Option
People’s interests and preferences change. A beginner photographer wants different information from a professional photographer, but that beginner will hone their skills over months and years. Ask your subscribers about themselves from time to time to keep the data fresh. You must follow proven email marketing strategies to get your desired result.
Number Of Clicks On Email Content
Of course, keep track of what subscribers click on in your emails. Depending on the complexity of your email marketing, you may want to further filter click data by customer personality, average spend, or other attributes.
Website Content.
However, not all data has the same value, as Chad made clear:
“Who would love to ski if they watch a two-minute ski game? Maybe. But if they’re also interested in ski boots and ski poles that’s a much stronger signal.”
Direct feedback is always your best bet.
Want an easy way to get it back? Try a BMV. for an Email survey where users can tap into their responses from an email without leaving their inbox, like this example from GoDaddy.
Dynamic BMV. Content for Email easily enhances your Email. With Dyspatch’s email client, you can drag and drop blocks to turn your Email into a crawler your subscribers want to interact with.
Trend 3: Professional Personalized Email
People expect personalization:
Half (49%) of your potential customers say they would become repeat customers if offered a personalized experience. But only 35% of brands say they’re doing a good job of delivering these experiences.
Expectations for personalization increase year-over-year, with an 8-point increase between 2020 and 2022. 88% of consumers today say the experience a company provides is as important as the quality of its product or service. You must follow proven email marketing strategies to get your desired result.
What constitutes “good” personalization?
- More personalization: “Hello, [name]! »
- Comply with privacy laws.
- Give an important involvement for your clients, not fair profitable promoting information for you.
Center on making things less demanding for your clients with a personalized informing encounter.
Brands that invest in personalization report increased engagement and conversions.
BMV is a great fit here because it uses customer account data to personalize the experience. And it automatically refreshes every time an email is opened, so the information is always up to date, just like a web page.
The possibilities are endless, but one common use is to track e-commerce orders. No more sending five status update emails and cluttering customer inboxes. They get everything they need in an email that automatically updates every time they check out.
Trend 4: Interactive Content
What is the goal of email marketing?
To get conversions, right? RIGHT. Gone are the days when you had to force users to click on a link to take the action you wanted them to take. With interactive Email, customers can view live inventory, add items to their cart, and even complete checkout directly from Email and more.
In addition to reducing friction, consumers want interactive emails. Nearly two-thirds (60%) of people say they engage with interactive email content.
For service providers, your subscribers can book appointments via Email without having to click through to a landing page. The convenience of pre-booking BMV. via Email can increase conversion rates by up to 300%.
Scheduling appointments is easy thanks to Dyspatch’s SimplyBook.me integration. You can create a booking flow from a quick one-click service selection to multiple steps. You must follow proven email marketing strategies to get your desired result.
Trend 5: Invest In Your Newsletter
It’s easy to think of Email as just a sales tool, but let’s not forget its true purpose. Build a connection between your brand and your audience.
Yes, production promotions and discounts are important, but newsletters still take the top spot 81% of brands send them. When done right, newsletters can teach your audience and make them feel more associated with your brand.
But they can be a liability in case your newsletter substance doesn’t accomplish its objectives. Irrelevant topics are the main reason people unsubscribe from newsletters. Minimize this by allowing subscribers to compose what they receive from you. Having an email preference center shows subscribers that you respect their inbox, time, and privacy. There are two ways to add a priority center to your emails:
1. Link To An Optional Website
Most E.S.P.s provide a subscriber profile update page and/or preferences page. If not, you can write your own code.
This page can be as simple or complex as you want. More options give your subscribers more control, but can also be hard to fill. Henry’s Cameras takes advantage of each stop, allowing clients to personalize their mail substance by camera sort and brand and collecting valuable data to classify clients by expertise level or occupation ( amateur or professional photographer).
2. Use BMV. For Email To Update Email Preferences
Again, BMV. messaging makes it even easier to update preferences for your subscribers. Instead of having to click through a website — and possibly log into their account — to update their profile, you can create an email preference hub.
Clicking “Manage my email preferences” in an AMP-enabled email might show a box like this, with checkboxes that allow users to tap on what they want to receive. While it’s not yet a drag-and-drop feature, you can conveniently customize your newsletter with custom BMV. coding for emails. While the preference site is still a great option, the BMV. version represents the cutting edge of simple permissions-based marketing.
Make Connection A Priority In 2023 And Reap The Rewards Forever
Human-to-human (H2H) marketing is the only thing you need to worry about.
Silly? Sure, but with the rise of email privacy controls like Apple Mail’s Privacy Shield and government legislation, getting to know your audience is key to successful marketing. It sounds simple, but it can take a little time to let go of the methodology of announcing basic measurements like opens and clicks and center on characterizing your center substance and setting it up. Plan what questions to ask your audience and how often to ask them.
Do not despair :
You can implement BMV tools for Email, like package tracking, appointment scheduling, and more, with just a few clicks. Browse Dyspatch’s library of in-mail apps for all the drag-and-drop features you can start using today 2023 will come before you know it. Start modernizing your email marketing by implementing these five email marketing trends today. You must follow proven email marketing strategies to get your desired result.
