As consumers become more environmentally conscious, businesses look for ways to promote their brands while being eco-friendly. Thankfully, plenty of eco-friendly promotional products allow businesses to do just that.

In this article, we look at some emerging trends in eco-friendly promotional products and the potential impact of new technologies on these products for your corporate branding solutions.

Go Green with Eco-friendly Products

As consumers become increasingly aware of the importance of sustainability, the demand for eco-friendly promotional products has grown. In response, manufacturers are developing new and innovative ways to produce these products using cutting-edge technology.

Biodegradable plastics

Many people are familiar with traditional plastics that break down over hundreds of years. However, biodegradable plastics break down quickly and safely without leaving harmful microplastics behind.

  1. Pens and pencils: Many companies offer pens and pencils made from biodegradable plastics, such as cornstarch-based PLA (polylactic acid) or plant-based PHA (polyhydroxyalkanoate). You can still write with them like traditional pens and pencils, but they break down quickly and safely in composting conditions.
  2. Bags: Switch to biodegradable plastic bags if you want a sustainable alternative to traditional ones. Often made from materials like PLA or PBAT (polybutylene adipate terephthalate), your company can print its logo or other promotional messaging on them.
  3. Food packaging: If you’re in the food industry, you may opt for biodegradable plastic packaging. These products can include containers, cutlery, and straws made from biodegradable plastics like PLA.
  4. Phone cases: While a newer addition to the market, biodegradable phone cases are quickly gaining popularity. Made from materials like bamboo or plant-based bioplastics, they offer the same protection as traditional plastic cases but are much more sustainable.

Sustainable fabrics

Grown and processed in ways that minimise environmental harm, sustainable fabrics will surely be a hit for eco-conscious consumers.

  1. T-shirts: Consider putting your company logo, purpose and other promotional values on t-shirts made from various sustainable fabrics, such as organic cotton or recycled polyester.
  2. Tote bags: An excellent choice for businesses looking to reduce waste and promote sustainability is tote bags. Made from sustainable fabrics like organic cotton, hemp, or jute, they are durable, reusable, and biodegradable.
  3. Hats: Hats are a great way to promote your brand while protecting the environment. Sustainable fabrics like organic cotton, recycled polyester, or bamboo create high-quality, stylish, and eco-friendly hats.
  4. Jackets: Jackets made from sustainable materials like recycled polyester or recycled nylon can provide warmth and comfort while minimising environmental impact.
  5. Blankets: Promotional blankets made from sustainable materials like organic cotton or bamboo are perfect for outdoor events or customer gifts.

3D printing

3D printing is a manufacturing process that can create customised products with minimal waste.

  1. Planters: 3D-printed planters are a great eco-friendly promotional product that can include your business’s logo or message. The planters can utilise easily compostable biodegradable materials such as PLA.
  2. Smartphone cases: A sustainable alternative to traditional plastic phone cases, you can customise 3D-printed smartphone cases with your business’s logo or message.
  3. Bottle openers: If your business is in the breweries or beverage industries, give out 3D-printed bottle openers. You can make these openers from biodegradable materials like PLA or recycled materials like PET.
  4. Desk organisers: Help customers stay organised with 3D-printed office desk organisers made from bamboo or PLA.

Eco-friendly promotional products are a great way for businesses to promote their brand while being environmentally conscious. If you want to switch to eco-friendly promotional products, there’s never been a better time!