Like most business owners, you’ve made content blunders during your tenure as a marketer. Perhaps it was an error in grammar; perhaps there was an oversight in formatting. Whatever the case may be—don’t let these mistakes impede your success!
Begin with the notion that any lapse can be rectified and remedied. To do so, don’t just correct one mistake at a time; rather, strive for total transparency when making corrections to efforts. By consistently communicating about mistakes and endeavoring towards perfectionism in everything you do, you’ll find that clients and patrons alike appreciate this approach more than ever before!
1. Failing to Support Your Marketing Campaign with Genuine Content
Your marketing campaign cannot succeed without a solid foundation of content. It’s essential that your website visitors are provided with the most useful and authentic pieces so that they can successfully navigate their way through your business’ offerings.
The unbridled power of blogs, articles and even videos can’t be overlooked in today’s content marketing landscape. After all, it is a powerful tool that can irrevocably alter consumer perception of your brand!
Ensure your marketing materials aren’t secondary; don’t underutilize your blog or other platforms as an opportunity to amplify your message but rather place them at the forefront of any promotional initiatives. To increase credibility and ensure success for your upcoming campaign, utilize top-notch content in all aspects of communication – from email outreach campaigns to scheduling social media posts!
2. Creating High-Quality Content Without Adding Context
If it’s possible to garner traffic from your website by having attention-grabbing headlines and articles, then why not also provide context around those pieces of content?
In addition to answering the question ‘What is this article about?’ you should also supply answers such as: Who wrote it? When was it published? How frequently is it updated? Where can I access other helpful information pertaining to this topic if I require further education? How should I interpret its contents for optimal understanding? What are its strengths and weaknesses? Is there an app extension or plug-in related to this piece of content that could be valuable add-ons for my audience?
Creating short posts with high quality visuals is an effective strategy for promoting your business, but don’t forget about providing supplemental information – such as videos, infographics, podcasts and quizzes – in order to create more value for the audience. Furthermore, don’t neglect linking external resources!
3. Not Testing Your Content Before Publishing It to the Web
As a marketing professional, it is imperative that you test your content plans before publishing it to the web. This step not only ensures that your efforts yield optimal results but also provides insight into what works and what doesn’t! Almost anything can be tweaked – even if it doesn’t seem like it should be!
Gaining access to an automated tool like Google’s Hummingbot is essentially free and provides users with a blueprint for how their prospects find them online. With this information at hand, you can create better content strategies for maximum effect; all without additional expenditures or time required for research or experimentation.
4. Spreading Yourself Too Thin With Too Many Content Types
If you’re an average marketer, chances are your website’s content strategy is rather straightforward – but don’t get it twisted! Even the most straightforward of strategies can be suffused with complexity when multiple types of resources are required.
If you’re undertaking a comprehensive assessment of your site’s content types and are unsure how to proceed, it may be prudent to consider basing them off of the users’ needs. This could lead to more fruitful results, especially if they happen to coincide with yours!
5. Not Targeting Your Content to Google’s Top Metadata
While it may not seem like a vital aspect of the content, metadata can prove to be an invaluable asset for your website.
The term describes the data that Google assesses when identifying and indexing a webpage. For example, if your site includes structured data (such as Title or Keyword) then it will appear on search results pages.
Anyone can add structured data to their Web content – such as Titles and Keywords – so why not leverage this advantage? If content is properly targeted towards SEO criteria, it could help you garner more traffic and achieve higher rankings.
6. Not Optimizing Your Images and Video — Which is Key to SEO as Well
Are you using image and video optimization? If not, then there’s no need to panic just yet! However, if it is part of your content strategy – be sure to keep up with it.
Make sure that your images are set to ‘GDPR Compliant’ and/or ‘High-Quality’ (using an image upscaling tool if required) if you haven’t already; consider creating a custom thumbnailing tool which removes metadata from images while still providing the most pertinent information necessary to ensure user experience.
Incorporating video into your content strategy can increase engagement levels across all online channels. While videos may not contain the same amount of text as blog posts do – they have their place in getting your message across effectively! By utilizing video marketing strategies such as infographics, interviews with experts and other forms of animation, you stand an excellent chance of producing effective content for people to consume. This ultimately leads to more traffic for your website!
7. Not Having a Written SEO Plan for Your Site
Why is SEO important? Because, without it, no one will discover your site – that means zero traffic! If you want to succeed with SEO, you need to create a plan, in which all of the elements of your content creation strategy are accounted for. After all; without effortful optimization efforts such as keyword research and quality article writing – not even an expert could help position you within search results.
On top of that, it’s imperative that you invest time creating thoughtful and meaningful pieces of content for both your in-house and third party vendors. Developing a well thought-out approach to crafting articles for those businesses or individuals can be quite strenuous and time consuming; therefore, many do not put forth much effort into their efforts at all.
Also remember that having a clear-cut strategy for SEO on your website is vital. Without a blueprint or formalized plan regarding what’s required from Google or any other search engine – it’s exceedingly difficult to achieve success!
Conclusion
Take a moment to examine your website’s search ranking and it is likely you will be shocked by the number of mistakes that have been made. If you are eager to enhance your positioning within the SERPs, there is no need to panic! Just a few tweaks could make all the difference!
