When you’re just starting out, it’s unlikely that you’ll have a sizable enough subscriber or fan base to get the kind of exposure you want. You will therefore need to build one.

 

Finding your niche, often referred to as discovering your audience, requires figuring out where fans of your kind of music congregate, whether online or off.

 

Think about social media platforms, online and offline communities, etc. Directly approach these people or send them an email with a link to your channel and a friendly note urging them to view your content.

 

And it’s not unethical in the slightest to pinch someone else’s. The bulk of the time, expanding an audience involves utilising the popularity of previously existing music.

 

Think about social media platforms, online and offline communities, etc. Directly approach these people or send them an email with a link to your channel and a friendly note urging them to view your content.

 

And it’s not unethical in the slightest to pinch someone else’s. The bulk of the time, expanding an audience involves utilising the popularity of previously existing music.

 

Discover what is trending on Twitter.

 

Utilize current trends that fit with your musical preferences and core principles.

 

An enormous growth in fan base could be brought on just one particularly well-liked video. Therefore, the following time something intriguing occurs, create and promote music video on YouTube about it. How much creative freedom you may still have while using a trend will amaze you.

 

You can check Google Trends to discover what topics are trending online or YouTube Trends to see what topics are popular on that particular platform.

 

Maybe you’re taking advantage of the latest croc fad (nice). That’s not to suggest that you have to lyrically describe a pair of crocs. For instance, you may compose a song on the nostalgia and childhood memories they evoke.

 

Another illustration is the incorporation of transient dance styles into music videos like Gangman Style, Single Ladies, and Vogue.

 

Trends and fads come and go, but the short-term exposure you might get by taking advantage of a fleeting fad can have a lasting impact.

 

Incorporate CTAs into your videos.

 

A “Call To Action,” also referred to as a CTA, is a strategy for requesting something from your audience before, during, or after they watch your video.

 

Whether it’s advising them to visit your official website, leading them to another video that’s comparable to this one, or imploring them to subscribe to your channel so they don’t miss a new video.

 

  • These can be found in the following ways:
  • A pop-up window emerges during the video.
  • A hyperlink is present in the description bar.
  • There is a link at the conclusion of the video.

 

YouTube paid ads

 

The strategies we’ve mentioned up until this point have all been organic, or natural ways to grow your audience (all hard work, 0 dollar bills).

 

We can’t overlook the potential of YouTube paid advertising as a tool for promoting yourself on the platform, even though organic techniques have proven to be fairly beneficial.

 

You can get the most out of the money you set aside for this purpose by using the excellent targeting options that YouTube offers.

 

If you haven’t already, you can begin by opening a Google Ads account.

 

Start by trying with a modest strategy. Analyze the response you receive and use that data to create a fundamental marketing plan for enhancing your presence on the platform. It all comes down to testing out different formats and seeing which ones work best for promoting your music.

 

Accompany other YouTubers and influencers in your projects

 

Like networking with other musicians on YouTube, connecting with YouTubers who aren’t necessarily artists in their own right but instead have a big influence on the creative video industry is a great idea.

 

Look for reaction videos on YouTube or TikTok from artists who critique the work of others.

 

Find out whether they’d be willing to host one of your videos, post a link to your channel, or give a review of one of your videos. That’s a lot of exposure, especially if it’s a popular channel. Additionally, if they like your music, they might do it for free!

 

For instance, Video Boosters Club content producer who frequently posts about new musicians, music spotlights, sample breakdowns, and new music records.

 

With over 92K followers and 2.2M likes, this individual is now the modern music tastemaker.

 

Connecting with the right people is a great way to trade traffic with these large creatives for little to no money, so.