The benefits of custom packaging boxes are numerous. They’re flexible, which means they can be shaped to fit your products. They’re designed to match your brand, so the overall aesthetic is cohesive. And finally, they’re ideal for presenting your products in an attractive manner.
If you’re not convinced that custom packaging boxes are for you, let’s explore the various options that exist, and how you can benefit from them.
Flexible Packaging
Flexible packaging is king – as a packaging specialist, I get to flex my muscles quite often, so the saying goes. And what is more, it’s the most popular type of packaging these days. More and more businesses are taking advantage of the many benefits that come with flexible packaging. Whether you’re storing and transporting perishable goods, or you’re creating online stores that sell digital or physical goods, flexible packaging is the way to go.
Let’s explore some of these benefits, shall we?
Lightweight
We’ve all been there. We’ve all seen that big, heavy box that comes with our newly purchased product. Whether it’s an appliance, furniture piece, or big-ticket item such as an automobile, having something heavy that you have to transport to your home is no fun. Especially when you consider that most delivery trucks are equipped with maximum wheelbase and a minimal amount of suspension. So basically, your items will experience a bumpy, uncomfortable ride, no matter how careful you are.
Flexible packaging allows for a variety of shapes and sizes. When you need to get your hands on one of these big, heavy boxes, you’ll have a hard time finding them. Not to mention that they’ll weigh a ton, which is definitely not fun for anyone, let alone a person with a bad back or knee injury.
Protection
In addition to being lightweight, flexible packaging provides added protection for your products. Whether you have fragile items that you don’t want to ruin while in transit, or you’re just looking to keep your items from deteriorating in any way due to external factors such as dust and moisture, flexible packaging can help. Most packages are designed with thick walls and high-quality materials such as polyethylene, steel, and aluminum to provide superior protection and shielding, thus shielding your product from damage. In case you do end up breaking something within the package, the manufacturer will most likely fix it for you. For example, if you’ve got a broken bottle inside that container, the manufacturer will take care of it.
Fashion And Style
If you’ve been around the block a few times, you’ll recognize fashion and style when you see it. It’s the clothing, footwear, and accessory brands that are popular now but that weren’t so fashionable and stylish five years ago. Flexible packaging allows for greater freedom of styling, which is a definite plus if you’re into fashion and style. You can put this to use by creating a capsule wardrobe of on-brand merchandise that can be easily mixed and matched to create a variety of stylish looks, which in turn makes you standout in a crowd.
Another nice thing about fashion and style is that it allows you to play around with colors and patterns, something that can’t always be done with rigid packaging. For example, did you know that white cardboard is highly fashionable and can be used to create a variety of elegant looks? Or that dark brown cardboard can be used to create an urban, ghetto vibe? These are just a few examples of the different looks that you can create with the flexibility of cardboard.
Branded
Flexible packaging for brands is a growing trend, especially now that businesses understand the importance of branding. These brands want to stand out above the rest, and one way of doing so is by using high-quality materials and stylish designs that evoke a brand experience. Therefore, if you’ve got a brand, you’ve got the perfect opportunity to engage your audience with your product’s packaging.
The key to making branded packages work is to keep consistency throughout. Keeping the logo front and center and using the same materials for the outside and inside of the package is a good start. In addition, some brands will go a step further and give you complete creative control over the design of the package, not just the exterior. So as long as you keep the branding consistent, you’ve got no limits on what you can do. Which brings us to our next point.
Creative
This is pretty self-explanatory. If you’ve got a good imagination and can put two boxes together, you’ve got all the creative you need to come up with innovative ways to package your product. Since flexibility is key, you can take advantage of this and come up with unique ideas that will make your products stand out. Designing packages for brands is a great way to exercise your creative muscles and show off what you can do.
The downside is that brainstorming creative ideas can be mentally exhausting, especially if you’ve got a short deadline. So it’s important to have a plan before you start. This way, you’ll be able to focus on what you need to and won’t be derailed by unnecessary thoughts of ”what ifs” and ”maybes.” Having a plan also means you can be sure that you’ll produce something unique and worthwhile. And finally, it helps you get a feel for how much weight you should be allowed to put in a given box.
This brings us to the final point. How much weight should you be allowed to put in a box? That depends on several factors. First, how much does your item weigh? Second, how much room do you have in your truck or car? Third, how much room do you have in your warehouse or storage space? And finally, how much space is available at your destination?
The first and most important factor is how much does your item weigh? Regardless of whether you’re shipping a couch or a car, you’ll need to know its weight so you can determine how much you can pack in your vehicle. Next, how much room do you have in your truck or car? This will depend on the size of your vehicle and how much weight you’re allowed to have. Third, how much room do you have in your warehouse or storage space? Essentially, you’ll need to know how much space you have available to store the item, and you’ll also need to make sure that the item will fit in there. Finally, how much space is available at your destination? Once you’ve gotten your item to your destination, you’ll need to decide how much space you actually have left, because you can’t unload something that’s too big for the available space. So, in order to prevent damage or breakage during transit, you’ll need to find a compromise that fits both your needs.
On the other hand, if you’re just looking to brand yourself, it’s not as crucial to find the perfect box. The major downside is that you’ll have to go through several different designs, and you’ll need to be okay with the fact that they won’t be as flexible as plain old cardboard.
In conclusion, let’s review what we’ve learned about the various types of packages that are available, and what benefits and drawbacks they pose. If you’ve got a specific need in mind, it’s best to choose one of the above-mentioned options. If you’re going to be doing a lot of business, it’s best to invest in a reliable truck that can handle the weight. In case you’ve got a bad back or knee injury, it’s best to choose lightweight, flexible packages. If you’re looking for fashion and style, you can use white cardboard to create a clean look that draws attention away from the product. As for the creative process, it can be mentally exhausting to come up with unique ideas, so it’s important to have a plan before you start. Otherwise, you’ll surely end up with a pile of creative ideas that won’t amount to much. So, to keep things on topic, it’s best to choose a reliable manufacturer that can give you the quality and the amount of service that you need, regardless of whether you’re shipping a couch or a car.
