Marketing any business sounds easy until you actually have to do the work. With marketing, you create a brand image, align yourself with your target audience, and create campaigns they’ll like. Knowing what people like is probably the hardest part of a marketing campaign, especially in the fitness world.

Certified personal trainers only have the capacity to train a specific number of clients, and that’s why their target audience is highly specific. So if you’re a personal trainer looking to successfully market your fitness business, here are a few tried and tested secrets to help you reach your goals.

Besides that, if you want to learn the ins and outs of running a fitness business, check out the fitness management course by W.I.T.S Education.

Why Do You Need Fitness Marketing?

Unlike other industries, businesses in the fitness industry are characterized as small businesses, mainly because of the reach of the business and the capacity of the trainer. As a trainer, you should only be interested in people who can easily access your services. This is why your business will have a limited reach.

Marketing in such a small space is tough, especially if you add competitors to the mix. That’s why you need fitness marketing to successfully advertise and grow your business.

See Where You Stand

The first step in creating any marketing strategy is to first analyze yourself. You can’t move forward unless you know where you stand. So scan the market and see how many clients you get on average compared to your competitors. You should also analyze the years of experience you have compared to others.

This will help you determine whether your marketing strategies should be geared toward getting more customers or building your reputation and increasing brand awareness. Both of these require a different approach and will give different results.

Look At What Your Competitors Are Doing

Once you’ve figured out where you stand, you’ll have to see where your competitors are standing. This will help put in perspective the gap between you and them. It’ll also help highlight the areas you lack, and you can improve accordingly.

When you know how big the gap is, you can start looking at the competitor’s campaigns and see how many conversions they get. Their selling point could be anything from personalized training to attractive discounts. See how you can add them to your business and market them.

Create A USP

Now it’s obvious that a fitness business is only going to offer services related to fitness. But you can use the data you gathered from your competitors and see which gaps you can fill. These gaps will allow you to create a unique selling point or USP.

Using this USP, you can attract potential customers and show them how you’re different from the other competitors in the same niche. You can later amplify this USP and fill multiple gaps left by your competitors.

Invest In Online Marketing

In today’s world, you can’t have a business without an online presence even if it’s just stating your address and services. But this doesn’t mean that you have to invest in a marketing agency to promote your business.

Google has made it pretty easy for anyone with a bit of knowledge of search engines and social media to advertise their business easily. You can conveniently target an audience living in a specific region and show your ads only to them. Besides that, you can also add your address on google maps to make it easier for someone to find your fitness studio.

Rely On Word-Of-Mouth Marketing

Word-of-mouth marketing can do wonders for your business, especially if you’re targeting a specific niche. Happy and satisfied clients are bound to tell other people who will inquire about your services and sign up.

Even if you only get a handful of people through this, you’ll still have the edge over your competitors. Moreover, you can even ask your clients to refer your services or start a referral program and offer special discounts.

Give Special Offers

Before you offer any special discounts and signup offers, always be transparent about your pricing. Your target customers might take the bait and sign up for discounted offers, but when they find out that the pricing isn’t according to their budget, it’ll give a bad name to your business. It’ll also lead to people not signing up for your business and stopping others around them from doing so too.

So always e transparent about your pricing and the discounts you plan on offering. A lot of times, fitness businesses promote a certain percentage of discount, only to go back on their word or add other surcharges. Make sure you are not doing any of these, and you’ll get a better chance of acquiring clients.

Share Client Journeys

Each client is unique and has a different path for fitness. You can conveniently capitalize on that and showcase how different your clients’ fitness journeys are. When potential clients see this, they’ll be able to relate to the different body types, progress timelines, and end results.

You can also highlight what approach you tried to help clients reach their fitness goals. It’ll increase your credibility, make your business look real, and convince people to sign up for your services.

Start Your Fitness Journey With W.I.T.S Education Today!

W.I.T.S Education is a fitness training institute that offers practical skills certification to fitness trainers looking to expand their expertise and advance their careers. Our courses include the group exercise instructor course, health coaching course, certified personal trainer course, medical fitness programs, and more.

We offer hybrid training with online classes conducted by 5-star instructors and in-person practical training in fully-equipped labs. We have the largest network of schools and colleges in the country, and we’re accredited by the NCCA and the American Council on Education. This helps us offer course credits to college students. So hurry up, explore your options, and get in touch with us today!