Do successful companies manage to create successful loyalty programs or do successful loyalty programs make companies successful? This is a million-dollar question for many businesses.
If you take a look at some iconic companies such as Amazon and Starbucks, you will find that the companies launched their loyalty programs when they were climbing up the success ladder in their respective industries.
But you will also find many examples when fairly new companies achieved a certain level of success due to their loyalty programs.
This blog post lists seven highly inspirational loyalty programs that will show you the path to crafting effective loyalty programs. Read on and thank us later.
- My Starbucks Rewards
In the list of customer loyalty programs that can inspire you, the loyalty program of one of the most popular café chains in the world—Starbucks’ My Starbucks Rewards is at the top. The loyalty program has more than 40 million loyal members. It has three levels—Welcome Level, Green Level, and Gold Level.
Despite being one of the most popular loyalty programs in the globe, it’s extremely simple. In the program, after purchasing coffee with the Starbucks app, customers get points, which are known as stars. Customers earn two stars for every dollar spent. They can redeem the stars for free food and drinks, birthday bonuses, and priority service.
- Dollar Shave Club’s loyalty program
California-based shaving products subscription company Dollar Shave Club gained popularity at a breakneck speed thanks to its loyalty program. Now, the concept of the company isn’t unique. It delivers razor blades and additional grooming products by mail every month. But what’s extremely special is its loyalty program, which is extremely tailored and replete with unique rewards and benefits.
The loyalty program is designed to keep customers immersed in the company’s exquisite brand experience. The loyalty program is particular about forging a robust relationship with every customer. Some of the benefits of the loyalty program are access to exclusive products, exclusive savings, free shipping, first access to new products, and more.
- Chubbies’ customer loyalty program
Can you believe it when Texas-based lifestyle apparel brand Chubbies, which is renowned for its men’s shorts and casuals, claims that its loyalty program is the only boring thing compared to everything it does for its customers? True that! The promise “Earn points every time you shop.” may sound extremely plain and simple for a brand that’s full of life, vibrancy, and colors.
As customers earn points for every purchase, they graduate from Weekend Connoisseur to Weekend Master. Each different rank opens up exclusive benefits and perks. The benefits are not just limited to repeat customers alone. A one-time customer can get several benefits such as the opportunity to earn discounts and a flat 100 points for their birthday.
- Chipotle Rewards
Chipotle Rewards is the point-based loyalty program of Chipotle, an American chain of fast-casual restaurants specializing in bowls, burritos, and tacos. The loyalty program is special in many ways and is one of the most popular programs in the world. It has a member base of 24 million members.
In Chipotle Rewards, customers can earn points in every step they interact with the brand. Starting from the moment they join the loyalty program to purchasing products to celebrate special occasions such as birthdays and anniversaries. Every transaction they make enables them to earn points.
- Amazon Prime
How can the list of inspiring loyalty programs be ever complete without the world’s biggest online retailer’s widely popular loyalty program? Amazon Prime is the subscription-based loyalty program of Amazon, the most valuable brand in the world at present. With over 200 million subscribers, Amazon Prime is one of the most successful loyalty programs in the world. The loyalty program was launched in 2005 at a yearly subscription fee of USD 79. The subscription-based loyalty program now costs USD 119 per year or USD 12.99 per month.
The loyalty program provides a broad array of benefits to its members. Its early access to The Black Friday Sale and The Great Indian Festival allows Prime members to access deals and attractive offers much before the sale opens to the general public. Its one- or two-day shipping promises fast delivery. Prime members also get access to Amazon Prime’s popular streaming service.
- Sephora’s Beauty Insider Program
Launched in 2007, Sephora’s Beauty Insider Program, the popular loyalty program of French luxury beauty and personal care retailer Sephora, is one of the most inspiring loyalty programs in the world. With over 25 million members, the loyalty program is regarded as one of the best customer loyalty programs in the retail industry.
The innovative loyalty program provides its members with access to luxury beauty products. It uses non-transactional rewards to create an emotional bond with members. The perks and rewards comprise access to exclusive collections, beauty classes, community events, and more. It also has a unique tiered system that provides valuable rewards to its high-ranking members.
- The Body Shop’s loyalty program
The Body Shop is one of the fastest-growing beauty and wellness companies in the US. Founded by Anita Roddick in 1976, the company presently has more than 1,000 products sold in over 3,000 stores. Its loyalty program Love Your Body Club provides a wide range of benefits ranging from instant sign-up bonus points up to four-fold points on all in-store and store purchases. Upon reaching 100 points, the company automatically rewards USD 10 worth of points to spend.
All in all,
When it comes to learning, taking a leaf out of the best performer’s book can make a lot of difference. The above-listed programs are shining examples of how contemporary businesses can retain customers and generatloyalty e repeat purchases. Click here to get a free demo
