Off-page SEO is one of the main pillars of Search Engine Optimization. It is basically every SEO activity that takes place outside of your website. Often people assume that off-page SEO is about building links with external websites. But in reality, there is a lot of work that the top SEO agency in Mumbai uses to gain a competitive advantage for any website. Apart from that, there are more advantages of doing SEO for a website like:

  • It helps to drive more organic website traffic.
  • It improves your website’s ranking on Google’s SERP. 
  • It increases your expertise, trustworthiness, and authority among your target audience. 
  • You get enough help in building your brand reputation. 
  • It also boosts your social signals. 

Now, let’s discuss the key off-page SEO techniques that help you get so many benefits for your website. 

6 key off-page SEO techniques that drive more organic website traffic 

There are wonderful benefits of Off-page SEO for a website and as a website owner, it’s your job to continuously utilize it to attract more and more targeted traffic. The 6 key ways that can help you get the benefits are as follows:

  1. Link Building: Link building is the backbone of Off-page SEO. The purpose of building links with external high-DA websites is to get relevant and high-quality traffic to the website. Link building helps you establish your brand as the authority figure in your industry. So just don’t run after building more and more links, only focus on getting quality links from well-known websites. 10 quality links are more valuable than 100 less-known websites. 

 

  1. Content Marketing: Off-page SEO demands a kick-ass content strategy that helps you get the best out of the internet. Evaluate how your audience behaves, what problems they are facing etc., and depending on such data build a powerful content strategy for your website. Don’t just post on your website anything and everything that comes to your mind. Get a clear strategy first on the content and prepare a whole month’s content calendar. Also, try different content formats like image, text, video, infographics, etc. to get more attention. Opt for the best digital marketing services in India for better business growth.  

 

  1. Guest Posting: Guest posting is a proven off-page SEO technique that helps drive organic website traffic. Develop a few SEO-optimized articles and look for high-authority websites. Get in touch with the concerned editor and ask for permission to post your article on that website. This will completely increase your reach and establish your credibility in your industry. 

 

  1. Social Media: In today’s world, it’s essential for any brand to make a professional presence on social media to flourish its business. Look to know which platform works best for your business and depending on your business goal, go ahead strategically. Post original, valuable, and engaging content regularly, reply to all the comments, direct messages, and stay connected with your potential customers. This way, by maintaining your social media presence you can get free leads as well. Moreover, using social media in a wise way helps your SEO to drive organic website traffic. 

 

  1. Forums & Commenting: Putting valuable comments on the relevant blog can grow your reach and business as well. Look for relevant communities and forums where most of your relevant industry experts are there and engage yourself with others in a positive way. Try Reddit, Quora, and other such platforms and see how it makes a drastic change in your position. 

 

  1. Influencer Marketing: Influencer marketing is another big thing that you should look out for these days for better business outcomes. You can publish your content and ask them to share it with their followers. This way, it will clear your chances of reaching a broader audience and build brand awareness in the market. Leverage the influencers’ network to increase your business.

 

Looking for the best SEO agency in Mumbai?

So far you have known the 6 key off-page SEO techniques to drive organic traffic to your website and now it’s time to implement those strategies. Try yourself following the strategies we have shared here or you can also reach out to the leading SEO agency in Mumbai. Digitactix is the leading online marketing company that offers 360-degree internet marketing services to brands of all scales. So expert help, get in touch with us.