Conversions matter for a business, let it be micro conversions (subscribing to newsletters) or macro conversions (making the final purchase). Businesses need to keep track of their conversions at every stage. However, most of the organizations struggle to get a good conversion rate.
Here in this blog, we will give you the best methods using which you can increase conversion rate of your business. To start with, remember to keep your strategies user-centric instead of revenue centric.
To increase conversions, it’s important that you understand your customers’ needs, wants, and problems. By utilizing user behavior analytics, you can make better user-centric conversion strategies.
Why aren’t your potential customers converting?
First, you need to identify the causes which are stopping your users from converting. You need to look for the blockers or problem-causing points like- a perplexing design, website bug, or a broken link.
To know why your users aren’t converting, you need to examine and analyze your website’s UI/UX. By gathering quantitative and qualitative data, you can get actionable user insights. Now, we will give you the 4 best methods using which you can combine quantitative and qualitative data to boost conversions.
How to increase conversions?
In this section, we will give you the four best methods which can help you in improving conversion rate of your business.
1. Know where users are clicking and scrolling on your important web pages.
Heatmaps are visual representations of the activities like clicks and scrolls of your website visitors. With WebMaxy heatmaps, you can know where your users have clicked and how far they’ve scrolled.
There are different types of heatmaps which are as follows:
— Click maps: They give you information regarding where your users have clicked. Usually, the most clicked areas are represented with bright colors.
— Scroll maps: They show you till where your users have scrolled down the website. This way, you can know if they’re seeing the important information or not.
Pro Tip: Use WebMaxy Analyzer with Google Analytics (GA) to find more detailed information, like how visitors are interacting with the page elements like Calls to Action (CTA), landing pages, conversion forms, etc. This way, you can improve your website UX and boost conversions.
From WebMaxy heatmaps, you can discover various issues, like confusing designs, unclickable elements where people are clicking, and broken links. You can infer where you should place the CTA buttons and how you can put the important content where it’s visible to users.
2. See what users are doing on your website
WebMaxy session recordings can help you in seeing your website from the visitor’s perspective. You can know how an individual user interacts and engages with your website. You can see what exactly your visitors are doing on your website, how they navigate through the website, where they are clicking, and from where they’re exiting.
By watching the session recordings, you can know where your users are getting stuck and from where they aren’t moving ahead in the journey. For instance, when the final price of the product goes too much, the users might abandon the cart.
Pro Tip: You can use web analytic tools like Google Analytics to find out your low-converting pages. Then, you can watch session recordings of those pages to see how your website visitors interact with them. Look out for any website bugs or UX issues that users might be encountering.
The best way to boost conversions is by seeing your website from your users’ perspective. Once you know your users’ wants, needs, and concerns then, you can make modifications accordingly.
3. Ask users about their experience with your website
By asking your users directly about their experience, you can eliminate the guesswork. WebMaxy Analyzer can help you conduct on-site surveys and ask questions from your users directly.
Surveys help you to get feedback from customers when they are on your site. By asking the right questions, you can get some direct and valuable insights from your customers. Knowing the problems and pain points of your customers, you can make significant changes and boost conversions.
WebMaxy Analyzer offers you a range of ready-to-launch survey templates that you can use to conduct surveys. You can customize these surveys and change the questions & options as per your choice.
You can use surveys to get feedback from customers on:
- What do they think about your current website?
- Do they think something important is missing?
- Do they think the site needs to be improved?
- Are they satisfied with their website experience?
4. Analyze your gathered data and implement changes
From the above three steps, you will get enough data to make result-driven changes. You can analyze the survey data in WebMaxy with graphical representations. In case your conversion rate is dropping, you can use customers’ feedback to make quick changes. By improving your customer experience, you can increase user conversion.
Implement changes that make your customers’ journey simple and quick. If you discover any technical glitches or issues in your website, fix them at the earliest.
|| Related: Boost conversion rate for ecommerce
Combine data to optimize your conversion efforts
WebMaxy Analyzer can help you to gather quantitative and qualitative data that can aid you in increasing conversions. However, you can use other web analytics tools like Google Analytics along with WebMaxy to maximize your conversion efforts.
Google Analytics can aid you in collecting traditional web metrics. With WebMaxy Analyzer, you can know ‘why’ users are behaving the way they are. To create the best user-centric strategies, you must first create buyer personas.
You can make buyer personas based on psychographics, demographics, and user behaviors.
To implement the best conversion strategy, do the following:
- Determine your conversion goals.
- Conduct research across different platforms.
- Gather traditional web analytics.
- Conduct user behavior analysis with WebMaxy Analyzer.
- Combine all the data to draw actionable insights.
- Execute changes as per your findings.
How to re-utilize your user behavior analytics data?
By understanding your users’ behavior, you can make conversion efforts in the right direction. However, you can use the user behavior analytics data for other business purposes as well.
— Improved product development
From customer survey feedback data, you can know what your users want and expect from your business. You can use this crucial data when you are creating a new product or modifying the previous one. Examine your customer feedback to make data-driven driven decisions.
— Create better customer journey flows
Share the gathered insights with your marketing and sales team. This will help them to understand the users’ needs and expectations. Session recordings will aid them in knowing what users look for and how they navigate through the website.
By combining it with the heatmaps information, they can create user personas with ease. This will assist them in creating tailored customer journey flows.
|| Related: How to create a customer journey
— Use the appropriate messaging
From the user feedback, you can know the factors that matter to the customers. You can know what users like about your product or service. You can use this information to create your paid marketing campaigns and SEO strategies. This will help to improve your click-through rate and boost conversions.
Summing It Up
Increasing conversions is not an easy task and requires constant work & effort. You can’t just modify your website once and think it’s enough. There are many factors that affect the conversion rate, such as new technologies, competitors, and other macro-environmental factors.
You need to make changes often based on the users’ behavior and market needs. WebMaxy Analyzer is a user behavior analytics software that can help you understand your customers better. It has various features like session recordings, heatmaps, scroll maps, survey & feedback, forms analytics, and funnel view.
Schedule a call with our experts to get more information on WebMaxy Analyzer, or email us at sales@webmaxy.com.
Explore the secret of low conversion rates.
Use Webmaxy to analyze user behavior and identify obstacles and UX issues that prevent them from converting.
