This is a great article. Your main point has already been made in other articles, but you gave it a fresh spin. I learned three new things from this article:
What are the various types of logos?
There are five different kinds of logos. Wordmark, a letter mark, logo mark, emblem, and combination mark.
A wordmark is the most common type of Logo. It is simply a typeface or font that creates a name for a company. Think Coca-Cola, for instance.
A Letter mark is essentially a typographic logo that uses initials to represent the brand without showing the full name. FedEx and NASA are two examples.
A logo mark or pictorial mark typically uses an image or shape to represent the brand. Apple and Twitter are two examples of pictorial marks.
An emblem combines both text and an image with the text inside the image. The Harley Davidson logo would be an example of this type of logo.
Lastly, there’s the combination mark which combines both text and image into one unitary design as in the case of PepsiCo’s logo.
What makes a good logo?
I’m going to get straight to the point. None of this will matter unless you have a great logo. Having a great logo can help give you that competitive edge you need to succeed in today’s competitive markets.
Why does your business need a logo?
In most cases, a good logo for your business will cost around $2,000. This is not to say that companies can’t design them for less than this—but the fact of the matter is that creating an effective logo is a time-consuming process. A standard logo designer spends up to 15 hours at a minimum on logo design. This assumes they have the luxury of doing it as their full-time job, as many of us simply don’t.
How do you create a good logo?
In our experience, it is worth investing in a good designer that takes the time to understand your business, ask questions about your customers and competitors, and can provide meaningful guidance on getting the best logo.
Contact Al-Imran Akanda for a free consultation about creating a logo. He is an expert in the field of logo design. For 5 years, he has worked as a graphic designer and branding consultant.
Pick colors wisely
You can use color to your advantage. Use it to create specific feelings and emotions in your audience.
Think about what you want your brand to convey. Do you want to be seen as sophisticated, fun, or safe? You could play around with some free tools and see what colors speak to you.
Once you have a few ideas, do some research on color psychology and see if they fit into the meanings associated with certain colors. For example, purple stands for creativity and magic so it would be great for a beauty brand or children’s product.
Once you know what emotions you want to evoke, you can use that information to choose the right colors for your logo design, website, marketing materials, etc.
Try not to overdo it and stick with one or two main colors that complement each other well. If you’re not sure how certain colors go together, use a tool like Adobe Color CC and play around with different combinations until you find the perfect match for your brand.
Choose typography that represents your values
As a web developer, you will often be required to create text inside of your web page. There are many things you can do with the text, such as make it bold, italicized, or change the font family. So far in this series, we have looked at styling text with CSS by changing its color and the background color, adding underlines and borders, and creating spacing between letters and words.
CSS is a very powerful tool for styling text on the web. In this article, we will learn how to style text using some advanced CSS properties! You can also know about job-related things from BDEJOB.
Use a simple iconic element
It’s quite common for people to see a logo and not know what it actually means, but they have an opinion about it. You want that opinion to be positive.
It’s important to think about the effect your logo has on other people because in many cases, they are your most vocal brand ambassadors. If they like your business and the way you look, they will tell everyone — “Brand Marketing Is All About Building Relationships”.
Conclusion
Everyone loves design, especially the design of logos. When you invest in the branding of your small business, you showcase your unique personality and build a profitable brand for years to come. Are you looking for a new logo for your small business? Get in touch.
